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SoFaygo Interview: Respecting the Grind and the Evolution

Photo Credit: Le3ay Studio As we’ve progressed through music, we have grown to see the many mediums that artists are using now to take their careers to the next level. We’ve seen artists get popular from Myspace and older social media platforms. Current social sites such as Instagram and TikTok play a huge factor in emerging artists as well. By far one of the most memorable moments in rap would be the rise of Soundcloud rap and the amazing talent that stemmed from it. Being able to watch artists like XXXTENTACION, Lil Uzi Vert, Playboi Carti, Trippie Redd and Lil Yacthy take that platform and completely skyrocket into fame was such an amazing sight to see. While each of these artists has their own respective art and their own craft, they all share one thing in common being the OG’s of the Soundcloud rap community. Here we are in 2022, and we are witnessing the new generation of artists who catch their big break from Soundcloud and take their career to the next level. Some of those names are SSG Kobe, Yeat, Ken Carson, and none other than SoFaygo. First blowing up in 2019 with his breakout single “Knock Knock”, …

Vivid – [Rich Brian] ft. [$NOT]

After first thinking Rich Brian was nothing more than a meme rapper (but a talented one at that), I have watched him turn a career built on individuality into one of the most captivating and multifaceted tenures in the entire music business. I mean, his story is already fascinating with the fact that he moved to America alone at only 17 years old from his home in Indonesia, learning English online. Determined to make an impact on this world, Brian has become a mainstay in the hip-hop world, collaborating with world-renowned icons like 21 Savage, Playboi Carti, Offset, and more as well as putting on performances at legendary venues and festivals all around the globe. While I admittedly don’t listen to him on my own very often, he is someone that I never overlook or underestimate, either, so when I realized that he teamed up with $NOT on his brand-new self-produced single “Vivid”, I wasn’t going to miss out. Over a uniquely soothing instrumental that changes up at the perfect time to add some energy to the track, Brian shows off both his rapping and singing abilities without breaking a sweat, and when $NOT comes in for his verse, he …

18 Year-Old Riovaz Discusses Viral Record “Prom Night” and His Latest Single “Tell Me Your Fears”

Riovaz is a rising artist from New Jersey, who has been featured on Lyrical Lemonade a few times this year. It’s not shocking considering that the 18-year-old artist has an abundance of talent to contribute to the music industry. Ever since he applied his friend’s advice of remaining consistent until something blows up, Riovaz’s career has elevated in many ways. His viral hit “Prom Night” went viral back in 2020 with 108 million streams on Spotify and over 100,000 TikTok videos featuring his song.  He was also recently named on one of Pigeons and Planes Best New Artists roundup. On October 27, Riovaz released a new irresistible single titled “Tell Me Your Fears,” along with supporting visuals. On this track, the Darkroom/Geffen Records signee finds himself hypnotized by another person. “This song captures my constant detachment from reality and the sudden reappearance of normalcy,” he explained. “I had just watched Donnie Darko before making this song and video, so that film was the last piece of this puzzle.”  Before his single release, I had the opportunity to catch up with Riovaz and learn a bit more about his journey thus far. Read our conversation in full below!  ——————————————————————————————————————————————————— Lyrical Lemonade: What …

SPIRIT OF X2C – [Lancey Foux]

I may not be an expert on Britain’s music scene in any sense of the word, but I have been listening to UK music for quite a while now, and I have been able to understand and appreciate the vast majority of differences as well as the innovations that this scene has incorporated into the music that artists put out here in the States. One of the more recent emcees that I have become acquainted with is Lancey Foux, and while his similar disposition to that of Playboi Carti is what initially drew me in, it was seeing how different he actually was from the Atlanta rockstar that made me obsessed. Lancey isn’t just a musician, he is a personality. Along with his unbelievable music, there is an overarching entity that comes with it, so when you listen to any of his records, it feels like an event rather than just another song. I feel like there aren’t many other artists out there that apply this level of creativity or detail to their offerings, but that just makes him even more distinctive and fascinating to me. I know how this may sound, but his latest video single “SPIRIT OF X2C” …

Rolling Loud NY 2022 Was A Memorable Experience

The 2022 edition of Rolling Loud New York took place over the weekend from Sept. 23 until Sept. 25 at Citi Field in Queens, N.Y. For the music festival’s third return to NYC, this year’s Rolling Loud lineup included a mix of up-and-coming talent and some of the biggest names across the world. Unfortunately, before the festivities could begin, Bronx native Sha Ek, Brooklyn’s 22Gz, and Ron Suno, were removed from the lineup based on a potential for violence even though other drill artists from NYC were still allowed to attend. However, the show must still go on. To kick off day one, Rolling Loud stages were sponsored by Fashion Nova, Dusse, and SNIPES. The main headliners were Queen Nicki Minaj, Playboi Carti, and Chief Keef. We also saw stars like Lil Uzi Vert, G Herbo, Lil Tjay, Sleazy World Go, BIA, Moneybagg Yo, Fivio Foreign, Lola Brooke, and Kali. Day 2 continued with A$AP Rocky, A Boogie Wit Da Hoodie, Lil Baby, GloRilla, Lakeyah Saint JHN, and B-Lovee. The third and final day of the festival saw performers Future, Fat Joe, Pusha T, Benny the Butcher, Soulja Boy, J.I., and others closing out the music event. Here are a …

Do Ya Shit – [Swoosh God]

Technology in the music business has completely changed the trajectory of things in such a short amount of time, and while there are ups and downs to this shift, I think it has opened up so many more doors for artists who might not have had a chance otherwise. One of the biggest benefactors has to be social media, because these platforms have allowed artists to reach audiences all over the world, strengthening their careers even if they do everything from the comfort of their bedroom at home. The internet has also helped artists remain independent as opposed to basically having no choice but to sign to a label in order to reach wider fanbases, and New York’s very own Swoosh God is a textbook example of this. He signed to Playboi Carti’s Interscope Records imprint a few years back, and while I’m sure this may have helped him in some capacity, he ended up leaving the deal to become an independent musician, something that seems to have been a major plus in his growing career. Since venturing into his solo endeavors, he has collaborated with names like Lil Uzi Vert, Juicy J, Rich the Kid, Famous Dex, and Matt …

A Conversation with contradash

Sam: Man! What’s happening bro! contradash: I’m good dude! I’ve been up every night until like 6am for some different reasons…truly sicko mode recently; just the best and worst kind of fucked up sleep schedule where I’m just making shit that I’m in love with, but it just completely obliterates my morning! — Sam: That’s trash for the sleep schedule, but great for the music bro. Are you in LA right now? contradash: Yessir, I’m in Hollywood! — Sam: Easy, well man, I just appreciate this time you’re taking to chop it up for a bit. I’ve been a fan for a minute and have really enjoyed watching the way you move and seeing the musical progression…So let’s dive into this thing. First and foremost, how are you? How is life treating you?  contradash: It’s good man! Right now life feels like it’s at a pivoting point for me. Before my label deal, I hadn’t had many indie releases under my belt, since I fell into a really privileged situation that I’m incredibly grateful for, but now we’re back on it. And it really tests how much you believe in yourself, because I haven’t been in these waters for over …

NO STYLIST – [Destroy Lonely]

As the years have gone on, Playboi Carti has turned himself from a new name in the music world with a one-of-a-kind sound to an absolute mogul, making moves even outside of the industry that a lot of people are flabbergasted by, including me. Although he is one of the biggest names in hip-hop, he has gone on to help other artists out as well with his label Opium, and this lineup is completely stacked, which is something I’ve realized more and more as I even further familiarize myself with these young spitters. Ken Car$on is definitely one emcee I listen to a ton, and have been tuning into even more after he dropped his latest album, but his friend and label counterpart Destroy Lonely wasn’t about to miss out on the fun or the thrill of releasing a new album either. Insert NO STYLIST, an extensive project of 19 songs that last just about 51 minutes long with only one feature in Ken Car$on on the album’s final cut “VETERAN”. I have thoroughly enjoyed getting tapped in with Destroy Lonely over the past few months, but even with a consistent listening streak, I still wanted to hear more from …

Youngmari200 – BaRTIeR (Prod. BradxDay)

2022 is the year of independent artists being on the rise. Youngmari200 has generated ​​over 200k streams on Spotify by himself in less than two years. The Maryland artist began creating music as a joke but became more serious after he uploaded a remix to Bobby Shmurda’s “Computer” and racked up 500 streams in one day. While that number might not be a lot, it proved to the rising artist that he could create a career. Influenced by Young Thug, Lil Uzi, Lil Wayne, Chief Keef, Kanye West, and Playboi Carti, Youngmari200 plans on being the first major artist to break from his city. On July 16, he released his latest single “BaRTIeR”, produced by BradxDay. This is his first single in two years, yet the audio has 14k and counting views on Soundcloud. “BaRTIeR was actually inspired by my dog lol the title is a spin-off of his name “Cartier”. I was in my room listening to beats when he started to bark at the TV when the beat came on & I usually just freestyle to get a layout of how the song will go,” He shared. “Then I just started rapping to him “I might name my …

Rolling Loud Miami 2022 Was A Memorable Moment

If you weren’t at Rolling Loud Miami this past weekend, you missed out on a stellar festival. If you’re not familiar, Rolling Loud is the largest hip-hop festival in the world. Annually, they put together a lineup of the biggest and most influential acts in the genre. While the festival began in Miami, over the years, Rolling Loud has expanded across the country and beyond.  This year’s festival headliners were Kid Cudi, Future, and Kendrick Lamar. Friday was a very interesting night, as Kid Cudi, who was a last-minute replacement for YE, stormed off after crowd members repeatedly threw things onto the stage. Even though YE dropped out of Rolling Loud, he made a surprise performance during Lil Durk’s performance. The crowd went absolutely nuts when he took the stage. Friday also included amazing performances from Playboi Carti, Lil Yatchy, SSGKobe, Homixide Gang, Destroy Lonely, Fivio Foreign, and more. One of my favorite parts of the night was stopping by an exclusive VIP lounge area featuring the D’USSE ambassador and Houston’s rap legend Bun B. His D’USSE Watermelon Cooler was the highlight of my night. The drink was extremely refreshing. Especially when it was paired with Bun B’s Trill Burgers. …