SEARCH FOR: NO HOOK

Comb My Hair – [Pretty Boy Aaron] ft. [Tesia] [BRUHNICE]

Dallas-based artist Pretty Boy Aaron had been teasing his newest song on Twitter for months, and while a short snippet could only give away so much, the infectious disco-inspired guitar riff and poppy hook previewed in the video had loyal fans and new listeners alike urging Aaron to hurry up and drop “Comb My Hair”. This week, the songwriter decided to release the song in its entirety, and the full version only capitalizes on the song’s potential for addictive bubblegum fun. Aaron has made his ability to blend genres a consistent characteristic of his music. His 2017 project ’Stay Pretty’ mixed indie-rock guitar riffs, pop melodies, and rap verses to fully capture the breadth of his style. On some tracks from ‘Stay Pretty’, he goes full Mac Demarco (there’s actually a song called “Blac Demarco”), and on others, he’s spitting bars over grungy, boom-bap production (see “North”). “Comb My Hair” feels like a step forward for Aaron: it’s without a doubt his catchiest song to date and his most polished in terms of vocals and production. The track also escalates with a feature from Brooklyn-based artist Tesia, who lends her mesmerizing vocals on the song’s hook, entrancing a listener as …

Deuce Deuce – [Armanii Day]

Upon clicking play on the latest release from Armanii Day, Deuce Deuce, I was entirely unfamiliar with the rising talent’s music. Noticing that she was from Chicago, however, I decided to give it a chance after the 2-song release slipped into my feed, and as you might have guessed, I was thoroughly surprised and impressed with what I heard. Right off the bat, despite having not heard of Day before Deuce Deuce, the first song here — “Jupiter” — immediately took me into Armanii Day’s world, creating a mesmeric escape with such curious and mysterious production. Every line grabbed my full attention thanks to her clever storytelling, and furthermore, Day’s personality was sure to show through her lyricism, crafting a head-turning character that immediately had me hooked within the first 30 seconds of “Jupiter.” The second song on Deuce Deuce, “Hadou!!,” is the more high energy of the two, building on the otherwordly themes of “Jupiter” with a profoundly exciting bundle of energy to match. Day is sure to deliver the dense, vivid lyricism of the first song, but she also switches up her pace a few times throughout “Hadou!!,” keeping things entertaining while exploring the anthemic, sing-a-long nature of song in the …

Behind The Music: The Rise of Triller

Trying to keep up with the constant cycle of how music blows up has always been intriguing but has served as a constant conundrum to me. In 2019, platforms like Triller, Tik Tok, Musically and more have served as makeshift A&R platforms to test out what songs are hot or not. I reached out to Head of Music Playlisting at Triller — Cam Molina — for an interview so he could shed some light on the ins and outs of what goes into the behind the scenes of these powerful music marketing platforms.  – – – – LL:  What’s the process behind picking a song that you think that’s going to fit on Triller? Cam: To be honest, it’s everything you know from paying attention to the videos that are going viral on Instagram and Twitter to checking the playlists on Spotify and SoundCloud. Even working with the music data company Indify recently has been huge for us and YouTube, of course — just being able to have all these different platforms and options to go look at stuff. I have a general idea of what I believe to be more of our brand of music and kind of content …

Whole Lotta – [Phor]

A few days ago Phor released a brand new offering titled “Whole Lotta” and it’s something that any hip-hop fan should take some time out to listen to because it’s simply that good. The Chicago emcee  has been making some serious noise with his past releases and this new joint is just adding to the fire, it’s a melody & soothing tune that I really enjoyed, Phor had some impressive verses here that I had to run back several times through to get a better grasp of what he was spitting. The catchy hook provided on this joint was a play on words of Boonk Gang’s viral catch phrase but Phor really did a great job of flipping it into a ear pleasing tune, do yourself a favor and press play below. produced by Lehday

Break – [NombreKari]

Over the past year, NombreKari has dropped a catalog of exciting new music and has quickly made his name known throughout Chicago as a unique hip-hop artist on the rise. The rapper has carved his own niche marked by fast-paced flows over hype beats that are often composed of industrial, experimental elements, and as his acclaim has grown, his sound has only evolved with it. Kari hits the ground running on his latest track, “Break”, launching right into a fiery opening verse that gets a listener immediately attuned to his rebellious lifestyle. As Kari wrestles with inner demons and wanting something bigger for himself, his thoughts manifest as a stream bars that gain momentum before the artist even takes a moment to catch his breath. The energy peaks on the song’s hook, with a barrage of 808s produced by myfriendnate and hellish distortion put on Kari’s voice offering a momentary escape from reality.

Toast 2 That – [Cousin Stizz] x [Freddie Gibbs]

Cousin Stizz’s album ‘Trying To Find My Next Thrill’ is just over a week away, and the Boston hip-hop forerunner has been going hard in promoting his second full-length project. Today, following the singles “STP” and the City Girls-collab “Perfect”, Stizz adds even more star-power to his roster and teams up with Freddie Gibbs for “Toast 2 That”. It feels like Stizz is (finally) starting to get his just due from the mainstream hip-hop world, and he sounds aware of the attention he’s getting on this single. “I just made a hit, so let’s toast to that”, he kicks off by boasting on the song’s hook. This confidence exudes from him for the remainder of his following verse, executed with his signature cutthroat delivery and conviction. He doesn’t need to say much to make an impact, and he opts for an effective laidback flow that fits with the steadily knocking beat. Gibbs, who has also been gaining some well-deserved attention this year for his ‘Bandana’ project with Madlib, lights up the beat with his growling tone and an unrelenting flow. Stizz and Gibbs are two artists who don’t rely on many other attributes besides their sheer rap ability to carry …

Straight Face – [Younger Hunger]

Looking back on how I came into the writing world, everything stems from my interest in hip-hop. Quite frankly, I always thought I’d stick with covering rap, but somewhere along the way, the burgeoning force of Indie Pop took over, leading me to entirely shift the kind of music that I look for and listen to, in general. Today, marking probably one of my favorite finds of recent memory in this realm, I’m here to present “Straight Face” by a group named Younger Hunger. Speaking to the point I made in the last paragraph, this song certainly isn’t something that I would have jumped on a few years back, but with tracks like these, the appeal of the sound is so universal that there really are no bounds as to who it will connect with. Even being a rap guy, I can’t deny the catchiness of the hook or the sheer soul in the bassline that kicks in around 1:40, and most prominently, I can’t ignore just how polished and clean this release truly sounds. Put simply, Younger Hunger knows their style and they know their allure, so much so that the heart-led glory of “Straight Face” truly knows no …

OneFourThree – [Hermitude] ft. [BJ The Chicago Kid] & [Buddy]

BJ The Chicago Kid and Buddy are, likey, two names you already know so it shouldn’t come as a surprise to see them together –actually, they two artists I’d love to see collaborate more–but I’m willing to bet you haven’t heard them like this.  On “OneFourThreee” BJ and Buddy switch gears, taking the lead from Australian duo, Hermitude, who provide them with an infectious electronic beat. It may be a different canvas but the brush strokes are the same with Buddy bringing his effortless and BJ lending his soulful vocals to the hook. Two artists who are consistently in my own personal rotation, it’s really refreshing to hear them in a different arena while they still stay true to their roots.

I Been Born Again – [BROCKHAMPTON]

If there’s one thing we’ve learned about Brockhampton since they came on the scene, it’s that they can never be counted out. They work quietly, but when they distribute their art to the masses, it is an explosive phenomenon that turns all heads in their direction. Possibly dissatisfied with the reception of 2018’s Iridescence after unspeakably high expectations set by the group’s 2017 trilogy, the band clearly took a step back to switch it up and decide where they would go from here.  And switch it up they did, as their first 2019 single, “I Been Born Again”, from their upcoming album Ginger, takes a “less is more” approach. Not only is this song hookless, but the beat on here is very skeletal, relying on sparse synthesizers weaving in and out of a bouncy bassline and kick drums, along with some vocal samples scattered throughout the track.  As I said, this song doesn’t have the hook or refrain that is usually part of the Brockhampton formula, and this is actually refreshing to hear, especially considering the fact that the verses don’t disappoint. Joba’s pitched down verse meshes with the ethereal mood of the track, and Matt’s explosive verse to finish off …

Slip N Slide – [Brandon Bill$] X [Milian Beatz]

The most beautiful thing about music, especially Hip-Hop, is the different and unique collaborations that are formed both inside and outside of the studio. Miami-native, Brandon Bill$, has been been climbing his way into the game for a minute now. With several projects released, the up and coming rapper is back on the scene with his newest banger, “Slip N Slide.” The song comes after several big assists from artists such as DaniLeigh and Soulja Boy. This is undoubtedly one of the hottest singles to come out this summer. The catchy hook as well as the melodic verses make each moment of the song easy to remember and sing along too. Bill$ collaborates with the Milian Beatz, whom many refer to as the producing “King of Kiev.” The young producer has been on a Kanye-like beat making spree since the first day he moved to the U.S. from Ukraine. For this track, Milian puts his acoustic abilities to use and combines it with his distinct 808 and drum production. Bill$’s one of a kind performance is nothing to lose sight of as well. The rapper has been on the mic for over 10 years, and you can definitely hear that …