SEARCH FOR: Z MONEY

Behind The Music: The Rise of Triller

Trying to keep up with the constant cycle of how music blows up has always been intriguing but has served as a constant conundrum to me. In 2019, platforms like Triller, Tik Tok, Musically and more have served as makeshift A&R platforms to test out what songs are hot or not. I reached out to Head of Music Playlisting at Triller — Cam Molina — for an interview so he could shed some light on the ins and outs of what goes into the behind the scenes of these powerful music marketing platforms.  – – – – LL:  What’s the process behind picking a song that you think that’s going to fit on Triller? Cam: To be honest, it’s everything you know from paying attention to the videos that are going viral on Instagram and Twitter to checking the playlists on Spotify and SoundCloud. Even working with the music data company Indify recently has been huge for us and YouTube, of course — just being able to have all these different platforms and options to go look at stuff. I have a general idea of what I believe to be more of our brand of music and kind of content …

Swipe Story – [Teejayx6]

If you’ve been on the internet at all over the past few weeks then surely you’ve seen the name Teejayx6 pop up all over the place. The rising rapper out of Detroit has been making some serious waves after he has been very public with how he gets his money and quickly becoming the young king of scam rap. Coming off his first viral hit “Dark Web”, the master finesser has returned with an incredible new single and video that is sure to increase the mysterious legend of Teejayx6. The song is called “Swipe Story” and released only a few short days after getting arrested mid-show in LA. Without taking any time off, he drops a video detailing one of his many trips to Walmart to do what he does best. The LOUIEKNOWS directed visual brings to life what Teejayx6 has been rapping about and speaking on in recent interviews. His off-beat delivery combined with the content of his lyrics are all why people are looking at him as next up. There is always a moment right before an artist blows all the way up where the signs become clear and with everything going on in Teejay’s career there is …

Behind the Music: Highlighting the Producers of Today’s Sound

By: Lee Mcintosh When it comes to creating great music, the artists are the ones who receive most of the recognition for the creation of the song. Their name is what’s attached to the song, their flows, their likeness, and even the features that the artist may have. However, the song making process all begins with one entity… the producer/s. No matter how creative the lyrics may be, how great the artist’s cadence sounds, the beat behind it all is a huge factor behind the overall appeal of the song, and that is what moves people and captures their attention as soon as they hit play. We are in a different era of music now. Technology has advanced to a point where producers and artists don’t have to be in the studio together anymore. This can be a gift and a curse at the same time. Often so, producers may send over a beat pack to an artist and then they select the songs they want and don’t want. From there, the studio session may be recorded or put on Instagram live, and the producer may be nowhere in sight. This may create confusion as to who actually made the …

CLASS CLOWN – [Luke Almighty]

It’s become nearly impossible to follow Chicago’s rising hip-hop scene without encountering a beat or two from producer Luke Almighty. Over the past few years, he has proven his knack for putting on new talent and boasts a roster of big voices both from the city and all over (Supa Bwe, Yung Bans, Warhol.ss) that continues to grow. Now, Almighty calls upon that roster for his own project. With features from many of his longtime collaborators and an appearance from Chicago legend Twista, ‘Class Clown’ gives the most cohesive look at the producer’s talent yet. Almighty put his name in the spotlight last summer with the release of his debut mixtape ‘Deliver Us From Evil’, and while that project offered a deep-dive into a sound he was already known for, ‘Class Clown’ expands upon his skills. Almighty proves he’s still in his bag when balancing hard 808s influenced by Chicago drill production and ambient synths on tracks like “Believe That”; Rappers KOMLA, KILLKAIN, and SANTIAGO trade verses on this song over rolling hi-hats and an eerie melody. While honing this sound, Almighty also experiments with more melodic elements and sampling, with songs like “Brand New” offering an upbeat change of …

Purple Heart – [Baby Smoove]

Detroit is the place to be in rap right now. From flows to pace, the D is birthing a great deal of what’s hot, and amongst the city’s most impressive young talents is Lyrical Lemonade favorite Baby Smoove. Today, in his most artful release to date, Smoove is back with his new project, Purple Heart. Being that the cover art photoshops Smoove’s face onto Prince’s body, Purple Heart sets itself aside from Smoove’s past releases right off the bat. It’s more emotional, more well-rounded, and per usual, braggadocious as can be, painting a notably full picture of the Detroit native in regards to money, loyalty, love, and so much more. With that said, as we’ve mentioned in the past, Smoove’s greatest two skills are that of his quotable lyrics and nonchalant flows. When mixed together, these two aspects create a deadly concoction, and have certainly become leading factors in Smoove’ rise to prominence as of late. But none of this can be done without the right production to match, and on Purple Heart, it seems as though Smoove has mastered his ear for beats, as he rattles off rhymes all the way from the soulful tint of “Tings” to the Elton John-esque magic of …

Watch E-40’s brand new interview with Hot 97

E-40 is a legend is the music community and one of the most iconic hip-hop invidualds still walking this planet, so when someone like him goes to the great Hot 97 for a brand new interview, you listen to the gems he has to say. Ebro and Laura asked him about multiple subjects including inventing a lot of slang terms, the Bay Area, Too Short, how record stores worked back in the day, getting dissed by Jamie Foxx one time, Rasheed Wallace, money management, Wu-Tang Clan, selling wine, being a brand ambassador of a cognac at one time, going to Grambling State University, his other beverage endeavors, his new project and he even told us a couple of rare Biggie stories! This was a great conversation and interview, great job by Ebro and Laura, check it out for yourself below.

Watch Xanman Going Crazy in the Studio With Illroots

I’ve always been fascinated with the intricacies of music, not just the product of music itself. The recording, the shows, the behind-the-scenes footage, and the people as well. In this seven-minute clip given presented to us beautifully by Illroots, we are able to see a little bit of all those things when they sit down with rapper and producer Xanman in LA for a studio session. It begins with Xanman explaining a little about himself and goes more deeply into the “why” in terms of his reasoning behind him making music. He states no matter the profit, he will always be 100% committed to music, because for him the music is his passion and no matter the fortune he gains from it he will always be invested into the culture itself. “I ain’t talking too much, I get good money, but that’s not the motivation – because like I previously said, I love it.” It feels nowadays this mindset in music can somewhat get lost, with many artists seemingly making it big overnight, and suddenly then falling off. This idea from Xanman is refreshing, and brings back a motivational, organic side to music creation that many might miss. Xanman then …

RNP – [YBN Cordae] ft. [Anderson .Paak]

Last year YBN Cordae burst onto the scene with “Rap N*ggas,” a viral response to J. Cole’s “1985,” over Cole’s beat. Now, just a year later, he’s back on a Cole beat… only this time… it’s an original. With his highly-anticipated debut album, The Lost Boy, dropping Friday, Cordae makes quite the statement on “RNP,” boasting a Cole beat and Anderson .Paak feature. Not too many rookies could land a star-studded track like this, because, quite frankly, not too many rookies could keep up with the showstopping ability of both Cole and .Paak. Cordae, however, isn’t your average rookie and brings a ton of charisma and effortless flow to match. Here, shared verse style, he matches the ostentatious swagger of .Paak (which is no easy feat), as the two go back-and-forth, putting a new spin on the “Mo money, mo problems” mentality. Armed with a tracklist that reads like an Avengers movie, Cordae is running with the big dogs right out the gate, and if “RNP” is any indication, he’ll have no trouble delivering when The Lost Boy drops this Friday.

Keith Sweat – [Black Fortune]

Lyrical Lemonade newcomer Black Fortune garnered some serious buzz last year with his album, OsshRock. Where most rappers would be tempted to move on and drop something else, the DMV-product is getting his money’s worth out of the stellar album. In addition to dropping off the deluxe version of OsshRock (featuring three new tracks), Fortune fired off a video for “Keith Sweat. The title is about all it has in common with the R&B legend, as Black Fortune brings his brash, charismatic sound–with some outrageous lines to match–atop a booming, off-kilter beat from Good Intent. The visuals capture the song’s in-your-face feel with Fortune turning up at an elegant mansion. Definitely give OsshRock a listen; Black Fortune is headed up.

Maxo Kream: Unparalleled Integrity

It’s 8:30 PM on Wednesday night, just two days before the release of Maxo Kream’s major-label debut, Brandon Banks. Piling into a dim, luxurious room at Manhattan’s 40/40 club, fans and peers alike await Kream’s arrival. Conversation is light, but the overarching meaning of the moment makes the air feel dense. Now years in the making, Maxo Kream’s slow-burning ascent is reaching a new apex, and this small room of listeners is fortunate enough to become witness just days before the album’s official release. A few moments later, a thunderous presence makes his way down the hallway. Turning left, he enters the room, 4 glossy chains on neck and followed by a posse of friends. It’s Maxo Kream, the man of the night. With each step, his presence grows stronger as the heads begin to turn toward his direction. Kream’s face lights up to see the welcoming crowd of listeners, but his eyes maintain a focused glare under the soft lights. The closer and closer he moves to the center of attention, the more the moment begins to set in. Here, just minutes away from clicking play on his long-awaited new album, time seems to slow down. The message becomes …