SEARCH FOR: VIDEOS

Me and My Lil Brother – [WB Nutty]

The Motor City’s Los and WB Nutty are two of the most creative, innovative, and consistent artists coming out of Detroit’s red-hot scene right now, hopping on the most unique beats, telling the most intricate and most of the times hilarious and even more often irreverent videos that have endeared their music to a rapidly growing cult-following enamored with their stories, charisma, and get-money-mindset. With WB Nutty’s latest visual “Me and My Lil Brother” he chronicles the countless small towns that he and his blood-brother Los have run through and survived to tell the tale. The track features characteristically raucous production from StopFlexinJordan that couldn’t have turned up Nutty better. The second verse of the song is my favorite part as Nutty transitions to an even more gruff and menacing delivery than usual. I get excited every time I see Los or Nutty drop a new video and I am positive we are in for a lot more soon.

first order of business – [Baby Keem]

I know I’ve pretty much posted every music video and accompanying release of Baby Keem’s since he released the melodic blue last week, but the simple truth is the fact that I’m not even close to tired of this album, and I don’t think fans are either. It’s my personal favorite album of the year so far, and while I don’t think that’s a controversial opinion, at this point, his music videos are only bringing this project to new heights due to their creativity and abstract nature, so until I’m forced to stop writing about his releases, I’m going to keep covering them for as long as I can. While I have trouble pinpointing exactly what my favorite song on the album is, I was blown away by his song “first order of business” because it’s finally a song in hip-hop that doesn’t flex about his own personal riches and wealth, but it speaks on how he wants to use his fortune to take care of his family and the ones that mean the most to him, and that’s the endearing part of music that doesn’t get enough attention whatsoever. Luckily, we actually received a Dave Free-directed music video that …

The Top 10 Moments From Lyrical Lemonade’s Summer Smash Festival

Creative Direction: @shotbycones We are a couple of weeks removed from our annual Summer Smash festival, and we are all still having major withdrawals from such a great weekend. After the past year that we had of quarantining, social distancing, and avoiding large events, it felt amazing to be able to come outside and enjoy our festival once again. With over 75 artists on our lineup ranging from the up-and-coming rappers to superstars and legends, it was truly a weekend to remember, and a special moment for not only Lyrical Lemonade but Chicago as a whole. I had the opportunity to work as a lead for the Summer Smash Media Team—a squad full of some of the best photographers and videographers in the game put together by our guy Cones. All weekend long, they captured tons of videos, photos, and clips of the entire run of show. While our full recap of the entire Summer Smash weekend is dropping very soon, I felt it would be a great idea to give my perspective on some of the best moments that happened during Summer Smash. At last, here are some of the best moments of Lyrical Lemonade’s Summer Smash 2021!   …

issues – [Baby Keem]

I don’t live by many rules when it comes to writing, but one of my few guidelines is that whenever Baby Keem drops something new, I write about it as soon as I can unless someone else already has. So, when I found out that he was releasing his long-awaited debut album the melodic blue late last night, I had trouble sleeping all week because of exactly how excited I was. It was already clear to me and so many others that Baby Keem was a star and considering he didn’t even have an actual album out yet, I knew this project was going to level him up exponentially, and he didn’t disappoint. I didn’t feel right writing about the album without listening through it at least a few times and truly diving into all of its intricacies, but that’s why I had no choice but to write about the incredible new Jake Schreier-directed music video for his song “issues” off of the project. This was undeniably one of my favorite records on the album after my first listen and considering Keem doesn’t even come close to disappointing with his music videos, I couldn’t wait to check it out. As …

WhiteBoyRick – [Bones]

No matter how many artists I listen to or find out about, I’m always going to have a soft spot for underground music as well as the originators that made this covert scene so legendary. If we’re talking about some of the biggest names in the underground, you can’t have a conversation without mentioning Bones first and foremost because he has been one of the main artists paving a way for other emcees to share their stories and creative sounds with the world, and he isn’t even close to done. Early on, he was known for his influx of releases including projects, loosies, and music videos, and while many of his visuals were pretty lo-fi and gritty, this fit along with his sound perfectly and it’s one of the main reasons why I think so highly of him. Although his lore is still at an all-time high, he only keeps getting better, and that’s obvious in his latest visual for his record “WhiteBoyRick” off of his album InLovingMemory, one of my personal favorite projects in recent history. Directed by Darkwave, the scene is set on a dark, dreary-looking night as Bones masks up and runs into a convenience store to …

Pep Word Law – [BMG THRE3]

Making his Lyrical Lemonade debut today is Atlanta veteran BMG THRE3 who recently has been growing in popularity as an artist and really finding his sound, as exhibited by his latest visual “Pep Word Law” where he glides over a beat that combines both elements of the new sound coming out of Mobile, AL and really all over the south with the plucky guitar melodies as well as Atlanta’s suspense building piano loops and bouncy 808s. This visual was directed by StreetzTV who have captured many of the city’s best underground talent over the past several years and only continue to improve with their videos.

Old News – [My Favorite Color]

I believe about a week ago, My Favorite Color dropped a brand-new song entitled “Old News”, and it has had a place on my playlist ever since. It’s just so energetic and bubbly while also showing off exactly how precise MFC’s flows can truly be, making it a record I won’t soon forget about for even a second. Luckily, MFC is back with a Taylor Bonin-directed music video for this hit track, and I couldn’t be more excited. Considering he has a name like My Favorite Color, his videos are never anything less than vibrant, and with such a creative mind, his videos truly never disappoint, with this one being no different whatsoever. He’s always one to keep the child within himself alive, and as it opens up, this is on full display once again in his room, where he wakes up and we see a bright red comforter on his bed as well as a checkerboard carpet and a plethora of old school video games strewn about on the ground. Waking up and getting ready for the day, he throws on his multicolored, glitter-covered JW Anderson Converse before hopping in the back of a pickup truck to get dropped …

Different Route – [8MatikLogan]

Chicago never fails to impress me with the flourishing music scene that continues to run deeper than ever, but there are a few names that have stood the test of time, and I couldn’t be happier for most of these artists. One emcee goes by the name of 8MatikLogan, and even after a name change and years in the game, he seems to only be getting better. Along with this, there is never a shortage of output from the Chicagoan, constantly releasing tons of new music and videos that all prove him to be one of the best underground phenoms in the city, and his reign is only just getting started. Most recently, Logan decided to show off some of his production and mixing skills within his record “Different Route”, and this dexterity of skills truly works to his advantage. In the production, he utilizes some tear-jerking piano keys, deep, pungent 808s, and piercing percussion that comes together for a fairly simplistic foundation that Logan builds off of in a variety of ways. When he begins, he starts with a very honest, straightforward, and eye-opening delivery that is assertive and serious, backing up the words he spits with so much …

I’m Not Calling You Yeroc 2 – [Yeroc]

Making his debut in the Lyrical Lemonade debut today is Dallas, TX artist Yeroc who just unloaded a new project titled I’m Not Calling You Yeroc 2 where he floats and skates over a variety of instrumental styles, all of which are uniform in terms of raucous percussion but each provides a different atmosphere for Yeroc to slide over the beat. His flows are varied and fit well on each instrumental style and his lyrical abilities are very impressive to me, from his clever punchlines to his more self-aware rhymes about his pain, relationships, and music career. Yeroc is certainly beginning to help lead a new renaissance of Texas artists who are more artistically well rounded than many of their more popular mainstream counterparts and are collectively pushing to build a new reputation for their city’s scene as well as forging a new sound that helps their area be more easily sonically recognizable. Keaton Jones helped handled Yeroc with the creative direction of this project, crafting the visual content and providing input on the flow of the project, including the frequently looped short vocal interludes that help create an exact theme for this collection of songs, and this was also …

runaway – [juno]

If you’re hip to the hyperpop music scene, you should know that Overcast is a company that is in touch with some of the smaller yet very promising artists, and they’re one of my favorite sources to go to when finding out about new talents. Not only this, but I’ve made it obvious in my various other articles that their music videos are some of my favorite visuals in the entire world, so I never miss a drop whenever they release something new. Most recently, Overcast and their director Daniel Jordan K teamed up with juno, a blossoming young artist who has been making waves in the hyperpop scene, and they decided to bring his Hallow and Ryo-produced song “runaway” to life, which is the lead single off of his upcoming EP dream logs. When the video begins, juno wakes up inside a classroom that seems to be full of other misfits who look to cause trouble. A note gets passed to him, which he opens, and it reveals the title of the song as it begins to play, and the more this portion of the video continues to progress, it seems as if this seems more like after-school detention …