SEARCH FOR: PREMIERE

“Do it better than anybody you ever seen do it/Screams from the haters, got a nice ring to it/Guess every super hero need his theme music” -Kanye West on “Power” The Chicago legend that is Mr. Kanye Omari West–many people love him, some people hate him. Regardless of how you feel about him, his views, personality traits, political stance, etc., it’s almost impossible to deny the impact he has had on this world, amazing level of artistry that he has delivered, and crowing him as nothing less than a musical genius. While as of late, his music may not be resonating with the listeners as it once did ten years ago, or even five years ago after the release of his highly-anticipated and critically acclaimed project The Life of Pablo, hip-hop historians and all-around music lovers never count out Kanye West as being one of the best creatives of all time. November 22, 2010 would be the day that Kanye West would release his fifth studio album, My Beautiful Dark Twisted Fantasy. Little did he know that it would go down as one of the best musical bodies of work of all time, and end up being arguably one of the best …

Pronto Spazzout is somebody that I have been listening to for a few months now after I first get familiar with him through the DCG Brothers, he’s a talented artist that is making noise here in the city, and today he is on our website with the premiere his brand new music video for “Get Em Gone”. When it comes to new artists who are coming up out of Chicago right now, Pronto Spazzout is one of the hottest, he’s been making fantastic music + delivering even better music videos on top of it. His fanbase has been growing rapidly this year and a ton of important people in the music industry has been taking notice of his talents, I predict that he will really blow up within the next year. Take some time out of your Wednesday to check out this brand new music video below and if you enjoy it, drop a comment under the video! Directed by Nikeefilmz

Plenty of unfounded and completely of-their-own acts have burst onto the grander music landscape this year with a nearly flawless record of making an impression in some sort of manner. But even among this historic crop of young talents who are out now in droves, no one can quite match the pure and unadulterated creative force that Wubz has become known as in 2020 alone.  Though they find themselves within this ever-crowded rising pop scene that has arisen over the past year in its entirety, every single aspect that defines their artistry stands in such ideal contrast to their contemporaries in every single beneficial manner possible. With a raw and unfiltered inflection that is as emotionally dense as it is sonically deep, and the production stylistics of a simultaneous mastermind of alternative pop and modern hip-hop alike, there is simply no one else who is better equipped to be a lifelong influence out of this scene than they are by themselves.  Their new single “Security” is a statement piece that backs those aforementioned claims up with the utmost certainty and grace. Its soft lead guitar riff opens the doors for what can only be described as one of the most …

When you think of Virginia and rap, the first names that come to mind are usually Clipse, Pharrell, Chad Hugo, and a few others – all Virginia Beach legends. But as time has gone on, the state’s musical output has evolved, more recently with the talents of 2k Melo: a Norfolk-based artist, and one whose energy and consistent output have gradually developed him into a blossoming name to watch. Today, with perhaps his most exciting offering to date, 2k Melo is here to hit our pages with “Blue Slime” alongside YBT. Put simply, “Blue Slime” has an in-your-face, punk energy to it, largely thanks to the heaviness of the metal guitar riffs that lead the production. Once you add in the sharp contrast of trap drums, Melo and YBT are left with just enough room to let loose a fully-automatic supply of flows, switching back and forth with untouched chemistry. This pairing, along with the rockstar-esque sound, make “Blue Slime” one of the most exciting new releases I’ve heard in recent memory, especially out of Virginia. Add all of this to a strong supply of visuals – simple, hard-nosed, and perfect for such a heavyweight song –  and you’ve got …

Every single person has had to readjust their plans in some way, shape, or form this year  due to a pandemic that continues to throw us curve balls. Its been a time that has provided different things for different people, for some being a time to just slow down and others it has been a major factor in the unwraveling of their lives. Its been a unique experience for all, but there’s no question it has made everybody readjust their plan, for better or worse. I’m excited to premiere a new release from a resiliant Canadian artist that has taken the past few months to dial in, providing the world with an enhanced sound and a demeanour that exudes confidence. We haven’t heard much from Toronto artist DillanPonders this year. He has been the type of person that has taken this year to emerge from the chaos beautifully, much like a butterfly from its coccoon, using the time to completely evolve as an artist and as a person. Today we are premiering his brand new single “JUNGLE”, a triumphant anthem that is the perfect statement piece to let people know they’re no longer dealing with the same DillanPonders. At this …

There should be very little disagreement with the assertion that Lil Durk fathered much of the present melodic-drill rap wave moreso than just about any of his peers and is an unquestionable legend for both his innovations and achievements lyrically and stylistically and it is quite rare that an artist can be both fashionable and forward-thinking enough can do this simultaneously, but Lil Durk the executive recently made a new move in signing up and coming South Carolina star Lil Mexico, along with his frequent Atlanta collaborator Slimelife Shawty, to his new OTF imprint. Lil Mexico has been building an exceptional catalog of melodically-inclined music from a bevy of different producers and even though he is currently blowing up hasn’t received all of the love he is owed yet for his musical contributions. His new GM Visuals directed video “Poetic Justice” which premiered today on Lil Durk’s channel, will likely serve as the introduction to Lil Mexico for many and showcases all of the vocal gifts and grief-stricken relatability that instantly endeared him to young South Carolinians and then the world because of the barrage of music videos he has flooded the streets and internet with over the past twelve …

24HRS + Salma Slims have been a powerhouse duo when creating music together for a few years now, they have provided us with plenty of bangers in the past, and today they are back with the premiere of their new music video for “Crazy Crazy Crazy”. The chemistry that these two display every time that they grace a song together is undeniable to say the bare minimum, they bounce off each other with such ease and compliment their own respective sounds so well. I have a good feeling that this is a song that you will be hearing in plenty of functions for months to come, especially once more stuff starts opening back up, so you might as well get in tune with it now. Watch this brand new music video below and if you enjoy it then don’t forget to hit that like button on YouTube! Directed by Matthew Laeng

Melo Makes Music is without a doubt one of my favorite artists in the Chicago community, he is a unique talent who has the voice of an angel + the style of a runway model. Basically what I’m trying to say is that Melo Makes Music stands out from the bunch, he has the look of a megastar and the talent to match, so I am very happy to bring our fanbase the premiere of his brand new music video for “Trapdoor”. Melo never fails to deliver notable music video concepts and this one was more of the same, it was a visually pleasing video that made the song that much better, which is the goal for any visual. All the signs of new content from Melo are pointing toward a new full-length project that’ll come out hopefully this year, and I am looking forward to it eagerly! Until we get the tape though, put this new music video on repeat + press play here!

Individuality and substance are two surefire ways to achieve longevity as an artist. By large, they’re not something that you can fake, and they’re certainly not easy to force – they’re a natural part of an artist’s voice, and they’re two elements of artistry that Atlanta native Hollow Sinatra has consistently proven himself to hold. Between the past features we’ve done on “False Prophets” and “Yard,” it should be clear that Sinatra’s voice is a meaningful one, always packed with substance and presented in one-of-a-kind manner. His latest release is no different, as the ATL representative is back on our pages once again with a brand new song and video entitled “White Plug.” Described by Sinatra himself, “White Plug” embodies the following: This track is a gospel, stripped back and modernized without the strings of “modern music”. Color-wise, I feel like this track is laced with whites and blues with the exposure cranked. I wanted it to feel like it was recorded in a big, atmospheric setting so vocal stacks & horns with reverb was essential. But the song speaks for itself – I’d rather let it speak to the listener without giving a grand synopsis on its meaning. Needless to say, …

Mack Keane made it on to our page a couple of weeks back in a showing that was nothing short of spectacular! His recent release, “Hurt People” has been on the top of my Spotify rotation for some time now and it’s all due to his pure talent and undeniable swagger.  Today, the 23-year-old Los Angeles native makes it back into our pages for the release of his brand new music video for “Unholy Matrimony”. If you thought “Hurt People” was good, then you’re in for a treat on this one. It just seems like Mack gets better and better after each release and this is definitely the case when it comes to this offering. The song itself is spectacular, but the music video adds a whole new depth to the piece. Directed & Produced by The Floating Condo, the 4 minute and 43 second visual is truly cinematic as it takes us on a journey into the mind of Mack Keane and the narrative he created. I was able to grab a quote from Mack about this one and he explained,  “The approach we wanted to take with the music video was to create an actual movie and world …