SEARCH FOR: J.I.D

The Soufside Villain – [Marco Plus]

Atlanta has long been a staple in the rap business, and as the years have gone by, it feels like there are so many different “cliques” that boast similarities. There are the street anthem preachers, the out-of-the-box creatives, the old heads, and a handful of other styles that these emcees are creating, and each faction seems to attract an entirely different group of listeners. No matter which sound you prefer, there is no denying the strength that ATL has in this industry, which means that a new name is going to rise up constantly, and it’s up to you to stay up to date before you fall behind. Marco Plus is one of the most recent names that I saw pop up, and after reading a bit more about him, I couldn’t wait to tap in with his brand-new album The Soufside Villain. It turns out that Marco received a coveted J.I.D co-sign where he praises the rising talent’s lyrical abilities, he was named one of the Best New Artists of 2022 by Pigeons & Planes, he headlined his first show in New York this past summer, and he has supported other acts throughout the year as well. All of …

Angelhood – [grandma]

Liam Hall is a name that might not sound very familiar to you if you’re not an absolute student of the music industry, but he is one of the most ingenious and original people in the history of the music business, at least in my opinion. Better known by his stage name grandma, he has been earning accolades and recognition for his unheard-of take on hip-hop, often crafting instrumentals by himself as well as laying down some of the most angelic vocals that you could ever wish to experience. After breaking his solo-release silence of a couple of years with a few singles that were rumored to be featured on a project in the future, grandma made even more strong cases as to why he is someone that can never, and will never be ignored. To be honest, if you have an expectation of what hip-hop should sound like, you might not like his music because he wants to break that barrier, and he does so with everything he puts out in a magical and grandiose fashion. If you have an open mind and look forward to people who push the envelope and inject creativity into their craft, though, grandma …

Ghetto Gods (Deluxe) – [EarthGang]

Music is all about unleashing your creativity and giving yourself an outlet to express yourself, and even when artists approach their process in different fashions, there is no denying their skills if they can make something that shows off their originality rather than just copying off of someone else who has done something great in the past. Whether you’re rapping about the same things over and over or switching things up, there is no taking away from your conceptions if you’re able to do it in a way that we’ve never seen before, and EarthGang is a duo that knows this better than anyone. I mean, they’re just so versatile as we’ve seen that it doesn’t matter if they hop on a thrilling, effervescent instrumental or a softer, slower beat because regardless, they’re going to go absolutely crazy. Sometimes they talk about more sentimental or serious topics while other times they just cut loose and have fun while living in the moment, but regardless of what vibe they are in prior to hitting the studio, magic will be made 10 times out of 10. Back in February, they finally released their long-awaited album Ghetto Gods which boasted 17 songs, ran …

Talk About Me – [Dot Da Genius] ft. [Kid Cudi] [Denzel Curry] & [J.I.D.]

Dot Da Genius is a legend in this industry, and if his name is new to you, you might want to do some research before you speak any further. I mean, he was the mastermind behind Kid Cudi’s 2008 hit “Day ‘n’ Nite” as well as a variety of other Cudi records, and he has also worked with world renown artists including Nas, Denzel Curry, Lil Nas X, and plenty more. Producers just don’t seem to get the same spotlight as emcees because their work is often done behind the scenes, so when I saw that Dot teamed up with the captain of our ship Cole Bennett, I wasn’t wasting any time to peep the magic that was brought to life. “Talk About Me” features Kid Cudi, Denzel Curry, and J.I.D., so even though this is a trio I didn’t expect to come across in a million years, they work so incredibly well over Dot’s insanely poignant instrumental, and the video is one of the best pieces of art I have seen all year. There is a mixture of black and white scenes sprinkled in throughout, but even in the clips that contain color, it seems like the vibrancy is …

Melt My Eyez See Your Future – [Denzel Curry]

Confucius once said that real knowledge is to know the extent of one’s ignorance. Unfortunately for him, self-reflection doesn’t seem to be a particular strength for our species these days – many of us are prone to ignoring hard truths, content with living in our bubble away from the news and reality we’re captive to. Does salvation really exist alongside our suffering? Or does knowledge simply bring a painful consciousness regarding things we cannot change? On his long-awaited LP Melt My Eyez, See Your Future, Denzel Curry makes a strong case in favor of intense introspection, presenting listeners with a story of rapturous deliverance following years of meditative habits and inevitably facing himself. The album’s title is a direct reference to this – “Melt My Eyez” representing our own avoidant behaviors that ultimately harm us. “See Your Future” representing our shared humanity, the benefits of self-reflection, and the knowledge that we all have the power to better not only ourselves but the world around us. Inspired by “a combination of what’s going on right now in the world and Akira Kurosawa films with Toshiro Mifune”, Denzel Curry’s newest LP is his strongest yet, combining both classic and forward-thinking elements of …

Lil Bit – [Kaelin Ellis]

Kaelin Ellis is a name you might recognize if you’re within the producer community. You may have seen his work next to names like Lupe Fiasco, Kaytranada, J.I.D, Danny Brown, and Noname. Today he’s making his artist debut on the Lyrical Lemonade platform with his video for his groovy single “Lil Bit.” This is a lane I wish producers tapped into more in creating visuals with their production. Without any lyrics added to the instrumental, I think if paired with the right VFX person the producers can world build pretty much anything that matches the vibe of each instrumental. However, with this particular single, Kaelin actually lays down a verse for the first time ever on a record. This may be the start of a new era for Kaelin if he decides to venture into becoming a full-time lyricist. Watch the visuals for Kaelin Ellis’ funky new single “Lil Bit” after the break.

Surround Sound – [J.I.D] ft. [21 Savage] & [Baby Tate]

One thing that I think is often forgotten is the fact that for the most part, the music industry is a community. I feel like there was a time with so much beef and artists going at each other’s throats that it seemed more of a battlefield than an inclusive group, but I feel like the current landscape of music is one that is accepting, collaborative, and supportive, which is an exciting thing to think about. While artists from all over the world collaborate with one another, I personally just feel like it hits different when musicians from the same state or city come together on a record, so when Atlanta’s very own J.I.D decided to recruit fellow ATLiens 21 Savage and Baby Tate to join him on his latest single “Surround Sound” in order to prepare fans for his upcoming album The Forever Story, I was beyond pumped. Not only this, but he even got hitmakers like DJ Scheme and Christo to create the instrumental, so it was a track that was set up for success before it even dropped. In the production, we are blessed with a soulful vocal sample that is bombarded by piercing percussion and thunderous …

Meditate – [EARTHGANG] ft. [J.I.D]

Oftentimes in music, songs come and go no matter how incredible they are, and after a certain allotted amount of time, people move on, especially in the current digital age of the industry. Nonetheless, there are some songs that I just will never get tired of, and I revisit them quite frequently as I shuffle my playlists and remember some of these offerings. Even though EARTHGANG released their EP Rags way back in 2017, their song “Meditate” featuring J.I.D is a record that is just so amazing, I still can’t get enough of it. Everything from the production to the narrative to their deliveries is nothing short of perfect, and I find something new that I like about it every additional time I listen to it. Despite the fact that it’s more than a few years old, I love when artists decide to go back and breathe new life into some of their best releases to date, so when I realized they teamed up with Chad Tennies and Mac Grant to direct a brand-new music video for this track, you already know I couldn’t help but write about it. Opening up with the trio wearing chains and striped outfits, they …

Ambassel – [J.I.D]

Sports and music have always gone hand in hand, and that’s nothing new for fans of either form of media. However, it seems like the culture has been incorporated much more in the past handful of years than ever before, and the crossover between these things is so much fun to watch unfold. Whether you’re playing 2k with your friends and getting to select exactly what Jordans your player wears, watching a game live and hearing your favorite song playing at the stadium, or any other scenario, you can always expect to see these two different worlds collide, and the results are always so entertaining to see come to life. As far as soundtracks in sports video games go, it’s become pretty apparent that Madden wants to take the crown for the best lineup of music, incorporating some of the hottest artists out like MoneyBagg Yo, 42 Dugg, Tierra Whack, Swae Lee, and so many others, and after even just looking at the lineup they recruited for this year’s edition of the game, you already know that they can take the crown. What I love even more is when they go above and beyond and put out additional content to …

Sofaygo, The Boy Who Believed

When Andre Dontrel Burt decided to release the three-track EP, We Are Aliens, as SoFaygo, a new pseudonym to replace his former rap name, Trvllinese, the reception wasn’t exactly favorable. “I was getting backlash when I made that transition in 2018,” the 19-year-old rapper remembered, “People was not fucking with it. They liked Trvllinese better. I told them, bro, watch, y’all gonna see.” You make it seem like you knew what was going to happen? “I did,” he replied, “I always felt like I was going to be great, bro.”  Self-assurance doesn’t come in short supply for the Georgia-born teen. His need for a superstar’s resolve dates back to Junior year at Harrison High School. “I started caring less about people’s opinions in 11th grade,” SoFaygo recalled, “That’s when I started wearing different kinds of clothes, dyeing my hair in all different kinds of colors, just adapting to what Atlanta was on at the time.” “But niggas used to try me, bruh,” he asserted. “I don’t know why, maybe because I was different, but they would call me and my music weird.” With a light chuckle, the confident rookie added, “I was having none of that, bruh. I was always …