Funhouse Mirror – [Marlon Craft]

Personally, I’ve been following the long and exciting journey of Marlon Craft for several years. The NY based rapper has evolved from throwing up classic hip-hop remixes on Facebook and YouTube into an artist capable of offering some of hottest bars in hip-hop on an original and refreshing new album. Funhouse Mirror, Craft’s debut album, contains a plethora of impressive flows, lyrics and production and includes features from Nyck Caution, Dizzy Wright and more. Craft’s effortless delivery, intricate rhythms and multiple cadences are proof that the young emcee is more than capable of running with the best. Already acknowledged as one of the strongest lyricists in New York, Marlon Craft is destined for greatness with this one.

Give It/What I Get – [HUNJIYA]

Every single day, multiple times a day, I find myself scrolling through SoundCloud looking for new artists to write about. Few and far in between are the artists that I find myself latching onto, but when one of these artists finally does come around, I always try and figure out why I’m so allured by their music. In the case of my latest discovery — HUNJIYA and the incredible new song, “Give It/What I Get — the reason for my sparked interest is that of knowing oneself and one’s team in an artistic sense. From the very opening seconds up until the switch up and the eventual end of this two-part offering, it’s clear that everyone involved didn’t just know their role, but rather, they knew how to play as a team. If I hadn’t read the credits of the song in the description on SoundCloud, I truly would have never guessed that this was a collaborative effort. The seamless marriage between production, lyrics, deliveries, aesthetic, and everything in between honors cohesivity more than anything else, and resulting is an unbelievable song with a dream team of collaborators as the masterminds behind the job. That said, not only is “Give It/What …

Juice – [CRAM]

One group that we have posted about at least a dozen or so times over the past couples of years is CRAM, who released a brand new visual a few days back from “Juice”. Although I was glad to hear some new music from CRAM, this one came with some saddening news that tyyP of their group has passed away recently, a truly tragic event. I am unsure what this means for the group as a whole, I don’t know if they are going to continue making music but if I had to guess I bet that they will still be rocking out in his honor. Check out this brand new visual below, and don’t forget to check on your loved ones.

990 – [$avvy]

Finding songs that feel like a breath of fresh air from undiscovered artists is a great feeling, and the newest artist to give me that feeling is $avvy, who is on our first pages for the first time with his new single “990”. The Nashville-native’s vocal presence is what stood out to me first. His vocals are laid back, and exquisitely suit the song’s ethereal production. There’s a sense of tranquility to $avvy’s dexterous cadence that lets allows his likable personality to shine through on the track. Along with this, the infectious but effortless hook is quite playful, notably leading with “if your dad say he like my fit, that’s a compliment”. Entertaining wordplay continues throughout the track, and only further piques my interest in $avvy as an artist as the track progresses. The hypnotizing production on here, courtesy of $avvy himself, features a couple of subtle but mesmerizing melodies, making for an easy listen, and tasteful reverb is added to the drums throughout the track. $avvy shows off everything I’m looking for in a rap song from a new rap artist: a well-produced and accommodating beat, a distinct voice with some personality, and a catchy vocal performance. Even the …

Rich MF – [Yella Beezy]

In general, when thinking of the music scene down in Texas, my mind tends to resort to the styles and sounds coming out of Houston. But this isn’t all that Texas has to offer — in fact, there’s something seriously notable going on in Dallas right now, and budding star Yella Beezy is here to make sure we know about it with his latest music video for “Rich MF.” First things first — as I’m sure you might have been able to tell by the sound of this one — “Rich MF” is produced by none other than the legend himself, Pharrell. Few and far in between are the artists who can boast a Pharrell production spot, so in case you didn’t think Beezy was on like that, I just wanted to make sure you were well-informed. Second off, considering the unique sound of the beat and its eclectic, haunting, and downright catchy style, it’s easy to understand why the new video for “Rich MF” has done such high numbers over the last few days. Yella Beezy’s luxurious look and effortless charisma simply can’t be touched, and the expensive, ice-cold aesthetic of “Rich MF” is sure to attest. That said, in …

Can’t Go Back – [Kojey Radical]

Being that “Can’t Go Back” is my first introduction to an artist by the name of Kojey Radical, I may not have much added context to inform my decision, but honestly, this is one of the best songs I’ve heard all year long. Crisp, polished, and deeply energetic, this offering is sure to rattle some feathers and make you dance along, all without losing its artful purpose and flashy soul. Radical’s energy is simply untouchable, and all the way from the lively, bursting brass to the skillful flows and dense lyricism, he doesn’t lose his balance for one second, maintaining a remarkably high level of artistry throughout. That said, as fantastic as the song is, I can’t help but divert your attention to the excellence of the music video here, as well. The background setting — a gray, aged warehouse — may not be too striking by itself, but Kojey Radical is sure to account for this, filling the entire with his abundant excitement and must-watch talents. Between the dancing, singing, and downright losing of the mind that goes on throughout this video, it’s impossible to say that “Can’t Go Back” isn’t an entertaining release, especially with the raw aggression …

Believe in the Tree – [Reek] x [Sage]

San Antonio bred rapper Reek and producer Sage have combined their talents to share an album that showcases their individual skill and collective greatness. Believe in the Tree, the nine-track album proves Hip Hop is alive in well in the Lone Star state. This may not be their first collaboration but it surely ranks as one of the most exciting thus far. Comprised of laid-back production and entrancing lyricism, Sage and Reek deliver a clear and present sign of their chemistry as a tandem. The opening track, “Wings,” sets the groundwork for the project’s overall sensibilities that resonate for the 22-minute duration. Focusing on each contributor individually, Reek showcases his abilities as a rapper on songs like “Jigga Man,” “925” and “Barry White” artfully controlling the inflection in his voice to create a varied effect with each bar. Moments when we get to hear the gifted wordsmith sing only fuels our curiosity into the future sounds to come. Producer Sage is a master behind the boards, contributing a malleable production on tracks like “P” and “Wake Up” that can keep the mood relaxed or amped. The replay value of the pair’s latest offering is off the charts, especially when you blare it …

A Lot To Lose – [24KGoldn]

Between a budding music career, attending USC, and apparently some international travel, 24KGoldn has a lot going on, and his latest offering, “A Lot To Lose,” suggests just this. With “Valentino” still in heavy rotation, Goldn showcases a different side on this one. Where the former was upbeat and full of braggadocio, “A Lot To Lose” has a more emotionally-charged direction. As the West Coast native wanders the streets of Tokyo (made even more colorful by some slick editing), he reflects on the struggle of maintaining a relationship with so much going personally and professionally, and while the song is filled with emotion, Goldn does a great job of not overdoing, remaining in his sweet spot all the way throughout. Whether on an upbeat banger like “Valentino” or showcasing his softer side here, it’s clear 24KGoldn has a great feel for the track and it lets his natural energy shine through. That said, be sure to check out “A Lot To Lose” below and let us know what you think in the comments! Prod. Jaasu & Omer Fedi

Roy Woods Behind The Scenes Freestyle

It’s hard to know as outsiders looking in on what goes on behind the scenes on tour. Sure, we have ideas that we derive now and then from social media posts or paparazzi, but when we get a true look at behind the scenes footage from a camera that follows around an artist for an entire day, we’re able to come to realization of what their days actually consist of. In this eight minute clip, you see OVO member and Toronto native Roy Woods in a glimpse of what life is like on tour, at least for him, as he waits for his show later that night in Los Angeles with Drake and The Migos. Roy’s exceptional creativity and dreamlike vocals provide for an outstanding freestyle about 40 seconds into the clip that lasts for nearly a minute – and will make you only want to hear more. The video then goes on to show Roy drinking golden Hennessy, rolling backwoods, and then a glimpse of his late-night studio work with MadeinTYO. It’s always interesting to see an artist’s creative processes in the studio and how they different from person to person, and the studio scene Roy creates is a dark …

Cry Me a River – [David Lee] x [Jay Gwuapo]

The New York product and Republic Records member David Lee is back with a brand new project Way of Vol. 1, and one of his most noticeable tracks comes with fellow New Yorker Jay Gwuapo in their new piece, “Cry Me a River.” They take a sample from one of Justin Timberlake’s classics and add their own East Coast flavor to create a masterful song in which Lee sings remorselessly of relationship issues. “You had a n***a that was good to you, did anything that he could for you, now you really down bad, tryna get me back, girl you wish you could.” Lee’s style and themes mesh perfectly with those of Jay Gwuapo who is also known for similar motifs. Gwuapo comes into the track vibrantly with uptempo lines of frustration that accompany Lee’s methods ideally. The two share qualities of distinct vocals that separate themselves and blur the lines between different hip-hop sub-genres that will continue to allow them to expand their audience and elevate their success. Stream “Cry Me a River” below! This song was produced by RubiRosa