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SoFaygo Interview: Respecting the Grind and the Evolution

Photo Credit: Le3ay Studio As we’ve progressed through music, we have grown to see the many mediums that artists are using now to take their careers to the next level. We’ve seen artists get popular from Myspace and older social media platforms. Current social sites such as Instagram and TikTok play a huge factor in emerging artists as well. By far one of the most memorable moments in rap would be the rise of Soundcloud rap and the amazing talent that stemmed from it. Being able to watch artists like XXXTENTACION, Lil Uzi Vert, Playboi Carti, Trippie Redd and Lil Yacthy take that platform and completely skyrocket into fame was such an amazing sight to see. While each of these artists has their own respective art and their own craft, they all share one thing in common being the OG’s of the Soundcloud rap community. Here we are in 2022, and we are witnessing the new generation of artists who catch their big break from Soundcloud and take their career to the next level. Some of those names are SSG Kobe, Yeat, Ken Carson, and none other than SoFaygo. First blowing up in 2019 with his breakout single “Knock Knock”, …

RAGE! – [Lil Skies]

As the hip-hop industry has grown and diversified over the years, there are a few emcees who have helped mold the artists that are coming into the spotlight today. Depending on what kind of music you’ve listened to, you may look at different talents with this sentiment, but I think one of the people who truly did break through barriers was Lil Skies. The Pennsylvania-born musician was once just a kid with a pipedream and face tattoos, but he believed in his skills, knew that he was destined for something great, and he wasn’t going to stop until he reached his goal. Since then, he has seen a handful of videos that our very own Cole Bennett directed receive millions of views, some of his own records hit the charts, and he has grown a consistent following that appreciates him and loves to see the success he has accumulated, but he still has a long career ahead of him, and as much as I love looking back on his achievements, I am even more so looking forward to the future. While I’m not entirely sure what’s next for Skies, I know that he is always plotting something great, and when …

Watch Cole Bennett’s interview on Hot Ones

Cole Bennett is a man who needs no introduction at this point, especially on our own website. Cole recently sat down with Sean Evans and did a Hot Ones interview, and today, we were blessed with the final product. You will find Cole talking about plenty of topics including how he got Yeat to become the soundtrack of the Minions movie, his eye for talent, working with Eminem, the nostalgia room + the custom basketball court in the office, his hometown Plano, having dinner with Diddy, his favorite Chicago music videos and much more. This was a great conversation, take some time out of your Thursday to watch it for yourself below!

EDGING – [Blink 182]

Growing up in the early 2000s, it was damn near impossible to not be a fan of Blink 182, and trust me, most of us here at Lyrical Lemonade were massive fans of the band growing up. Now here we are many years later and this was a massive week for Blink 182 as they announced a new album, a world hour and today – dropped their new music video for “EDGING” directed by LL’s own Cole Bennett! You’ll find a heavy amusement park theme throughout this visual, something that CB has been diving into a bit, and it was the perfect fit to match the energy of this record. Out of all of the music videos we’ve shot throughout the years, this one feels the most full circle for me. This is a beautiful collaboration, hopefully, this is the first of many, watch this new release below!

Backstage Passes-[EST Gee] feat. [Jack Harlow]

If you’re day was starting off slow and you’re in need of a pick-me-up, then I’ve got some great news for you… Today, we got a brand new music video from LL Founder, Cole Bennett and it’s most definitely going to add some energy to whatever you’ve got going on. At this point we know that whatever Cole touches turns to gold, but what makes this one even more special is that he teamed up with EST Gee and Jack Harlow for their track, “Backstage Passes”. This is one of those offerings that I don’t even really need to explain. Pairing Cole’s innovation with the talents of EST Gee and Jack Harlow makes this one a must-watch! I’ve attached the link below, so tap in and let us know what you think!

Out thë way – [Yeat]

Yeat is undoubtedly one of the hottest new musicians in the entire world, he has established a cult fan base and is one of the more interesting artists in recent memory. One thing that Yeat also has is a close friendship with Lyrical Lemonade founder Cole Bennett, and today they are back with a brand new music video for his record “Out thë way”. This music video was shot two days ago, and Yeat was only on the set for less than twenty minutes total! In his own words, Cole Bennett said: “the entire video is one shot with a lively, imaginative world built around it. you can definitely feel my love for clowns and amusement parks through the atmosphere created”. With the understanding that Lyrical Lemonade is planning to eventually build an amusement park of its own, it makes sense that Cole would get some of those creative amusement park themes out on this one.   To close this article out, I am going to quote YouTube user Lootek, who commented: being a Yeat fan isn’t just a hobby, it’s a lifestyle, a reason to breathe, an escape from this cruel world filled with thieves. It’s art, the first …

WYO – [DCG Brothers] ft. [PGF Nuk]

Although drill music may have just started to pop off around a decade ago here in Chicago, it’s absolutely insane to think about how much it has impacted the entire music industry as a whole. Drill artists may have once been regarded by outsiders as aggressive, hostile music, but if you really listen to the words, it’s a story about the lives of these emcees. While there are clearly threats, violence, and antagonism throughout any drill song you tap in with that I may not condone myself, it is a part of the art and I feel like that needs to be respected in its own right. It also feels like this subgenre is one of the fastest moving and quickly transforming styles because usually you can track the evolution of a style and see how it has progressively changed, but that’s tough to do with drill considering how recently it was conceived and how much it has changed in only a handful of years. Classic drill and songs that came from the early 2010s will never go away luckily, but the new wave of the subgenre is here, and it is spearheaded by emcees like the DCG Brothers. These …

The Story Behind the “Hit Em Wit It” Music Video

Any long-term fan of Lyrical Lemonade understands the impact that Chicago native Famous Dex had on the brand, we shot many music videos for Dex, but none more important than the “Hit Em Wit It” visual. Today, we are happy to bring you the latest ‘behind the video’ about this record, and it’s a good one! Cole Bennett explained how he first connected with Famous Dex, what the day of the video shoot was like, and dives deep into the overall impact that this music video had on our lives. Take a few minutes of your day to learn about this legendary music video, and if you aren’t already, make sure you subscribe to our Lyrical Lemonade 2 YouTube channel!

Watch L3MON’s Latest Interview

During the week of Summer Smash 2022, L3MON (Web 3 leg of Lyrical Lemonade) hosted Carton NFT holders in Chicago for a holder-only event & the music festival. Our friends over at NFTNow came to town at the same time to document what the L3MON team has been building and got the chance to chat with holders and team members. The video consists of interviews with LL founder Cole Bennett, Toni Sudimac, and L3MON team members Jarrito & Wags all speaking on the potential Lyrical Lemonade has in Web 3. The coverage of the holder event included brief talks with Carton NFT holders on what their experiences have been thus far and what they’re most excited about in the future with L3MON.  To learn more about L3MON and Lyrical Lemonade’s approach in this new vertical, be sure to check out the interview below!

COINCIDENCE – [LUCKI]

About a month ago, LL founder Cole Bennett was in London shooting a music video for Central Cee, and randomly, fellow Chicagoan LUCKI just happened to be in London simultaneously. It was only fitting that Cole + Lucki connected to shoot a music video while they were out there, and now we are happy to bring you the brand new visual for “COINCIDENCE”. This music video was entirely shot on iPhone, something that CB has been doing more and more to challenge himself, you wouldn’t be able to tell though because it came out extremely clean. Funny enough, this is the 3rd music video that LL has shot for Lucki, but it’s the FIRST that has officially come out on the main channel. To celebrate this release, we released a 7-year-old Lucki music video for “DOUBLE CHECK” on our Lyrical Lemonade 2 channel earlier this week, so check it out if you haven’t already. Take some time out of your Friday to watch this brand new visual below!