Deadass – [Kemba]
Freshly signed to Republic Records, running with the likes of Smino (see “Exhale”), and set to embark on a nationwide tour with Pell and Brasstracks, Kemba is poised to make some noise this year and there’s no question about it. Today, that noise begins with “Deadass” — an assertive, self-produced effort that showcases the Bronx emcee’s distinct sound in a refreshing way that will surely impress listeners. Right off the bat, Kemba’s deep vocals grab you, but it’s the flow that is the selling point of the cut. Despite his rumbling voice, his flow is noticeably fluid, as each line seems to fall into the next, giving the track some serious momentum. Adding fuel to the fire, the combination of the vocals and the flow — booming but smooth — hammer home the tracks underhandedly-brash attitude, and with this, “Deadass” is definitely a uniquely-flavored effort. With the major label resources at his disposal, it should be fun to watch Kemba’s rise. This rising talent needs to be on your radar for 2019, so be sure to show him some love and check out the new song below!