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A Conversation w/ A$AP Ferg: ‘Floor Seats 2’, Being An Innovator in Rap, Hustlers vs. Artists & More

“We care about challenging the listeners ears. They may not like it right now, but in a year or so, they may end up developing a taste for it. We are planting seeds, and that’s something that I want to continue to do as far as being an innovator.” -A$AP Ferg In a world where it can be difficult to come up with fresh and current ideas, it can be hard when trying to be an innovator in your craft. Especially in the rap game–it seems as if everything has already been talked about, every beat has been rapped on, and every city has had their shine. Despite the landscape being far more focused on mimicking others, we always have a handful of artists who’s main goal is to stay as fresh as possible–delivering new flows, cadences and instrumentals for us all to learn to love. The year is 2011, and a brand new rap collective emerged from Harlem, NY which we all know and love now, known as A$AP Mob. A$AP Rocky, the first to blow from the group had all eyes on him, but there was a second member of the group that would follow right behind him, …

Screwed Up – [Nevaeh Jolie] Ft. [A Boogie wit da Hoodie]

Nevaeh Jolie is an artist who I recently got familiar with a few weeks ago, and I instantly saw that she had everything it takes to become a star in the music industry, so I was intrigued to see what was to come. Today, Nevaeh Jolie is making her debut on our website with the premiere of her brand new music video for “Screwed Up” featuring A Boogie wit da Hoodie, it’s a solid visual that you don’t want to sleep on. As soon as you press play, if you are a knowledgable fan of hip-hop’s history, you will notice a familiar melody that she sampled on this record before he came onto the beat with her luscious vocals after A Boogie kicked it off. These two artists complemented each other as well as possible, the chemistry was undeniable and it left me hoping to see them work together more in the future. The visual itself was aesthetically pleasing in my opinion, much love to the video director Walu for making this one possible. Check out this brand new visual + read my Q&A with Nevaeh Jolie below! EM: What was it like growing up in New Jersey? Nevaeh: When I first …

Pop Shit – [REASON] ft. [Schoolboy Q]

Prior to hearing a few random singles from TDE’s rising star REASON, I had totally been sleeping on him. Not only him, but I was sleeping on a lot of the other under the radar artists at Top Dawg Entertainment that weren’t a part of the Black Hippy supergroup. After realizing how evidently talented he was in many different facets through songs like “Trapped in” featuring Ab-Soul and Boogie as well as “Flick it Up”, also featuring Soulo, I knew I had to wake up and give him a solid shot because I had absolutely no reason not to. I finally tuned into his debut album There You Have it almost two years after its release and it totally blew my expectations out of the water. His artistry and skill are as clear as day and I’m not sure why I expected otherwise considering TDE isn’t going to waste their time on wack rappers. This intrigued me to listen to some of the other members of the label’s extensive roster, and I had the same exact experience with them as I did with REASON. TDE has been proving their dominance time and time again and this year, big things are …

Handsome -[Dave East]

Dave East has been one of my favorite rappers since his highly regarded 2016 Kairi Chanel mixtape. The Harlem, New York emcee’s rapid semi-aggressive flow is what earned him a cosign from all-time great Nas, among multiple features such as “The Hated” and “Godfather 4.” However, before his illustrious rap career launched, East was on a mission to make it to the NBA, having been AAU teammates with Kevin Durant and Michael Beasely, followed by a division 1 NCAA scholarship. I highly recommend reading Dave East’s interview with basketball magazine SlamOnline, as it highlights what could have been the emcee’s profession. What makes East a special artist is that he receives head nods from both old and new school judges, having a working formula to satisfy all rap listeners. The perfect illustration of East catering to the style of hip-hop’s pioneers is through his phenomenal collaborative album Beloved with The Lox legend Styles P. Moreover, the opening track “They wanna Kill You” on East’s debut album Survival is produced by DJ Premier. On the flip side, East makes sure to remain relevant with the modern rap sound, having collaborated with Lil Baby, Gunna, A Boogie Wit Da Hoodie, Offset, 2 Chainz, MoneyBagg Yo, Lil Durk …

Rapper Weed – [SiR] feat. [Boogie]

As many of you are aware this week has brought new music from the incredibly stacked roster of Top Dawg Entertainment. In celebration of “TDE Fan Appreciation Week,” the California based label has released new singles from some of its quieter roster-mates such as Ab-Soul, Zacari, Isaiah Rashad and now, SiR. The soulful R&B singer-songwriter, who consistently implements his West Coast roots into his tender style, returns with his new single, “Rapper Weed,” featuring Boogie. To no surprise, the self-produced track embodies the ever so fixating draw of SiR’s music and his ability to serenade listeners with the skill of an R&B savant while simultaneously remaining gritty around the edges. The California laced style of production sets up a relaxing and simultaneously bop-inducing energy that is effortlessly glided upon by SiR’s layered crooning. His unique style and delivery is a direct transport to the breezy aurora of Los Angeles, painting a clear picture of a sunset cruise on the 405. Fellow West Coast rap artist, Boogie, enters the later part of the record by delving into the conversations surrounding his weed smoke and the repetitive scenarios that continuously present themselves now that “we ain’t even getting high no more.” Listen …

Me and My Guitar (Live Session) – [A Boogie wit da Hoodie]

After immediate success of his latest project, Artist 2.0, A Boogie wit da Hoodie could seemingly not be stopped. He rose atop the charts once again, with several songs appealing to both mainstream hip-hop and long-time fans of the New York native. One of his most versatile tracks, “Me and My Guitar,” is one where he pours out emotion and regret, speaking of relationship experience and dedication to his music. This track is a rock-inspired joint with obvious other hip-hop influence – and whatever category you want to put it in – Boogie kills it. What’s even more impressive than the song and the project, is this recent release of Boogie’s live session on Genius, where he performs this masterpiece live. Nowadays, so many artists rely on post-project studio engineering, that it is incredibly refreshing to see an artist with his talent get in front of a camera and perform a compelling track so flawlessly. Watch A Boogie wit da Hoodie “Me and My Guitar” Live Performance (Official Video) | Open Mic below!

Premiere: Trapped In – [Reason] ft [Boogie x Ab-Soul]

Carson, California rapper Reason kicked off 2020 as the first member of TDE to drop music and today he’s back with his new single and video for ”Trapped In.” The first introduction to Reason for me was his 2017 album ’There You Have It’. Since then I’ve seen him open for Jay Rock during his Redemption tour, and Reason became one of the newer faces in rap that I found myself spinning more and more. Fast forward to 2020 and following up his previous single ”Show Stop” which dropped in January, is Reason’s most recent offering with ”There You Have It.” Not only was I excited to press play on a new Reason single but fellow California rapper Boogie is also featured on this record. On top of that, we have another new Ab-Soul verse! Soul and Reason seem to be developing a nice repertoire together as of late. If you’ve been paying close attention Reason dropped a record in November which featured Ab-Soul entitled ”Flick It Up.” Reason shed some light on the theme of the video via email and stated. ”The video is about getting caught up in the system, of a cycle we create for ourselves…. You’ll …

Anything You Want – [JAWNY]

Do not let the new moniker fool you JAWNY, formerly Johnny Utah, is back with another bright and lush single that continues to build on the charismatic nature of the singer-songwriter’s style. His newest release, “Anything You Want,” is a sparkling combination of live instrumentation and signature vocals that can make the most rigid of folks boogie. Comprised of JAWNY’s signature tongue-in-cheek lyrics, “bite my neck and suck my butt,” the Los Angeles based artist’s groovy new ballad manages to capture your attention through its smirk-inducing chorus and overall energy that first made us gravitate towards the light-hearted sensibilities his music not only exudes but manages to put us in. This is JAWNY’s first release of the new year and an exceptionally exciting single to begin stirring our hopes for even more new music from the talented quickly-rising artist. Listen to “Anything You Want” by JAWNY below.

Meet The Woo 2 – [Pop Smoke]

A few weeks back, we covered the latest single by Pop Smoke titled “Christopher Walking”–and at the time, a project was nothing more than a rumor. Here we are a few weeks later and that has officially been put to bed, for Pop Smoke is ready to bless the streets with the release of his new project Meet The Woo 2. To say that Pop has been buzzing lately would be a major understatement. To speak to the amount of impact he has been leaving on the game is one that we only see ever so often, as far as saying that you cant look anywhere on any social media app and not see or hear what Pop Smoke has been up to. For those in the New York area have been well aware of the chaos that has arose since the summer, the rest of the nation is just beginning to get hip to the wave coming out of the east coast. On Meet The Woo 2, Pop Smoke does not stray away from his usual drill/UK grime sound that he originally delivered on his debut single “Welcome To The Party” this past summer. Many people may have an issue with …

The Current State of Rap: Are We In Need Of A New Sound?

As we are approaching the end of not only the year of 2019, but the end of an entire decade–it’s around this time where we sit back and reflect on everything that has been going on in the grand scheme of things. We start to discuss who the hottest new artist is, who had the best run, who was the most consistent–so on and so forth. As of late, there has been a lot of talk in the industry about the current state of hip hop. Everything from where we’ve been, where we’re at currently, and where we will be in the future to come. With all the talk about Grammy nominations and awards show snubs, it sparked a thought in my mind about the current state of hip hop. As I sat and reflected on the industry, it posed the question to me–are we in desperate need of a new sound? Seeing as rap has been the most dominant genre not only on the Billboard charts, but culturally in the past five years or so, there have been a vast array of hot takes and opinions about the current state of rap, and what we need in order to …