WhiteBoyRick – [Bones]

No matter how many artists I listen to or find out about, I’m always going to have a soft spot for underground music as well as the originators that made this covert scene so legendary. If we’re talking about some of the biggest names in the underground, you can’t have a conversation without mentioning Bones first and foremost because he has been one of the main artists paving a way for other emcees to share their stories and creative sounds with the world, and he isn’t even close to done.

Early on, he was known for his influx of releases including projects, loosies, and music videos, and while many of his visuals were pretty lo-fi and gritty, this fit along with his sound perfectly and it’s one of the main reasons why I think so highly of him. Although his lore is still at an all-time high, he only keeps getting better, and that’s obvious in his latest visual for his record “WhiteBoyRick” off of his album InLovingMemory, one of my personal favorite projects in recent history.

Directed by Darkwave, the scene is set on a dark, dreary-looking night as Bones masks up and runs into a convenience store to take his loot. Instead of going for the cash register or anything else, he tells the clerk to hand over all of the Backwoods in his possession, taking these smokes for himself before joining his friends out front to put these smokes to use after uncovering his disguise.

Another scene shows him hanging out in a plume of smoke in front of a few different cars, one of which is bouncing up and down thanks to some hydraulics, giving us a nice and differentiating shot. Heading back to the crew in front of the store, the clerk ends up coming out front to join them, taking a hit of their blunt and vibing out to the song alongside Bones and his group of friends. Although it’s a relatively simplistic video, I’m definitely a fan of Bones’ latest visual for his song “WhiteBoyRick”, so make sure you check it out as soon as you find some time.