The Story Behind the “Hit Em Wit It” Music Video

Any long-term fan of Lyrical Lemonade understands the impact that Chicago native Famous Dex had on the brand, we shot many music videos for Dex, but none more important than the “Hit Em Wit It” visual. Today, we are happy to bring you the latest ‘behind the video’ about this record, and it’s a good one! Cole Bennett explained how he first connected with Famous Dex, what the day of the video shoot was like, and dives deep into the overall impact that this music video had on our lives. Take a few minutes of your day to learn about this legendary music video, and if you aren’t already, make sure you subscribe to our Lyrical Lemonade 2 YouTube channel!