Sticks – [Broke BOii]

Los Angeles-native Broke BOii has been an artist who has been making some very impressive moves ever since he started to gain some traction in the game. The amazing work that he has been putting in has lead him to get other major platforms such as HotNewHipHop to do a feature article on him, as well as him performing during our Lyrical Lemonade Summer Smash back in August. All of this momentum he’s been building up over the last year has definitely added more drive, ’cause he’s been going crazy and hasn’t even reached his full potential yet. Today, he is dropping off his visual for his latest single “Sticks”.

It’s crazy to think that sometimes the best songs come about by accident. What would once be a night of just kicking it and messing around, could end up being one of the most lit songs. The visuals for “Sticks” take place at the house with Broke BOii and his homies just having a good time. Everything about the song is super catchy, from the 8-bit melody in the background to the hook giving of a crowd-worthy chant that’s hard to ignore. Sometimes it’s better to not overthink the music, and just go in and have fun with it. That’s the approach that Broke BOii takes here on “Sticks”, as it sounds like a record where he had a great time making it.

During our brief conversation, he had this to say about the direction of the song and the visual:

“I made sticks about a week before Summer Smash. My team wanted me to perform it but I was unsure if I should. Listening to my team, I then performed at a Ski Mask after show in Chicago and the crowd reacted to it like it was a number 1 billboard record. After getting that reaction from the crowd, I had no choice but to stop sleeping on the song and get it out. I got home and told my team it’s time to drop that shit and go up.

The sticks video came about on accident, bro. We was lit as fuck at my homie house on a Friday night, and I told them “Bro, let’s shoot the ‘Sticks’ video now since we already in here lit. I called the camera man and they pulled up and we made a movie.”

Broke BOii is currently on tour and has a concert coming up on November 27th with Lucki in Chicago, which will be a night to remember. For now, check out the visuals for Broke BOii’s “Sticks” below!