When you hear a great song, there are so many key pieces that contribute to its success. Everyone experiences music differently, but when it comes down to it, I think it’s extremely important to give credit to the stellar aspects that make a song what it is. As a music connoisseur, the first thing I pay attention to when listening to a song is the production. Behind every dope track and catchy hook is a producer who makes it all come together in a concise manor. That said, for todays’ fresh find, I want to shine the spotlight on a producer who has all of the talent to be a star in this industry.
When Grant Yarber was a college student at the highly esteemed University of Michigan, he knew that the only thing he wanted to do was music. During lectures, instead of taking notes, Grant would be in the back of the class refining his beats and sending a myriad of emails to industry professionals under the name of YOG$. After some time, the young producer started receiving responses from artists who liked his work and from there, the rest is history.
I stumbled upon YOG$ after one of his songs popped up on my Discover Weekly Spotify playlist. Right off the bat, I noticed how impressive his production was. His ability to utilize many complex musical elements adds to his well defined skill set. What’s even more impressive is the group of people YOG$ has had the chance to produce for and collab with. The list includes notable artists like Chance the Rapper, Quinn XCII, DeJ Loaf, Jacquees, Healy, Dom Kennedy, Rexx Life Raj, Alex Wiley, Felly and many more. If you want to take a deeper dive into this list, I’ve attached a Spoify playlist that’s full of tracks produced by YOG$. There are some top notch gems on there for just about every type of music lover.
All in all, YOG$ is a name that I think a lot of people will be hearing about in the near future. He has the potential to be something great. I could go on and on, but I’ll let you all be the judges; Make sure to check out his playlist below and let us know what you think. If you’re a fan of YOG$, make sure to follow him on his social media platforms here and here. Enjoy!