Made known to me after it was posted on Raps & Hustles – a must for all things New York drill – Richh’s “No Pressure” is the latest in a long line of NY-born gems that have emerged from YouTube this year. Drill, as it seems, has become a genre of constant innovation, from flows and rhythms to the vocal delivery itself, and Richh is helping take it to new ground with his latest.
On one hand, it’s the orchestral production – somewhat of a staple in drill at this point – and the classic drill drum lines that lay the foundation for “No Pressure” to connect, while on the other hand, it’s Richh’s melodic delivery that brings this one home. Once the budding talent mixes an earworm chorus with undeniably strong lyricism and the classic, New York charm that makes drill inimitable in any other area of the country, “No Pressure” identifies itself as a standout.
Drill is going to be a major player in deciding the songs of the summer this year, and Richh is making his case with “No Pressure.” Peep the music video below and stream the song on Spotify here.
Shot & Edited by @MookieMadFace