Love Hurts Feelings – [7ru7h]

Ever since I found out about Huntington, West Virginia native 7ru7h a few months ago, I have heard nothing but rave reviews from fans all over the world. Most recently, when I saw his latest release “Love Hurts Feelings” pretty much going viral, I had no choice but to tune in. Opening up, you hear the strums of a very emotive guitar melody that 7ru7h ends up introducing his vocals on, starting out with a very passionate, almost melancholic delivery that is full of pain and heartache. Although his voice is powerful and as honest as ever, a deep, pungent 808 enters into the scene about halfway through, elevating the bounce as well as the energy of the instrumental which then seems to rub off on the singer, ultimately adding up to another unbelievable offering from the rising star.

Considering he predicted this track to be a hit from the jump, he also teamed up with T Aubrey who shot a miniature movie for this record, and the results are simplistic yet complementary in all the right ways to bring this offering to new heights. As it opens up, he is sitting down in a cemetery with his back to a grave as he looks down in a very dejected, saddening manner. From here, there are many shots in an open field as the sun begins to set, providing a nice, natural golden hour hue that matches the aesthetic of the song wonderfully. Aside from this, another scene takes place at night around the bonfire where he sings as he stares deep into the inferno, also pairing seamlessly with the more rageful, internalized emotions that he expresses throughout.

While the road for 7ru7h has never been an easy one, things have definitely been looking up for him in the past year or so. While 2020 was one of the most difficult years ever for many people, he saw some of his greatest successes come to fruition, and I couldn’t be more excited for him. Early on for this track, he has received nothing but copious amounts of positive feedback, so it’s safe to say that this is already another hit that he added to his arsenal. It doesn’t look like 7ru7h is going to slow down anytime soon, so make sure you get in tune with his latest release “Love Hurts Feelings” before he truly takes off and you missed the bandwagon.