Young artists have been on the rise for some time now. 15-year-old YUME is unlike anyone you have seen before. The multi-skilled artist is widely known as a producer for heavy hitters like Drake, NLE Choppa, and Young Thug. She is also the face behind Chris Brown’s hit record “Go Crazy” which spent multiple weeks at the top of Billboard’s R&B/Hip-Hop radio airplay chart. This year, YUME is reinventing herself not only as a producer but also as an artist.
After receiving a co-sign from Hip-Hop legend Lil Kim and being commended as a mix blend between Travis Scott and Aaliyah for her dope sound and personality, YUME continues to strive for greatness. On April 29, the rising artist released her highly anticipated single ‘Do It Better’ with the visuals to match. In just three days, the song has received over 262k views on Youtube.
“Anything she does, I can do it better. Put you on just like my Gucci sweater OK! See you dripping’, I can do it better. Put you on just like my Gucci sweater OK! Leave the light up, this sh*t fya. We living better, it’s okay.”
Not only did she write and produce her own record, but she also directed the video shoot. It’s amazing to see how versatile YUME is so early in her career. Later on this year, YUME plans to release an EP co-produced by Lil Kim herself.
I’m very excited to see YUME’s growth over the next couple of months. If you aren’t familiar with her yet, check out her new music video below.
I have always been a music fan who takes a producer-first approach. I just feel like there are so many hitmakers who barely get a fraction of the credit that they deserve because the artist that raps over their beat gets all the shine, but I try my best to...
Versatility is truly a key in the music industry that, when done right, can unlock an entire career full of opportunities and accomplishments. I don’t necessarily expect every single artist in the world to be able to do everything, and usually, they have one specific skill that is better than...