Candid – [Jordan Ward]

They say honesty is the best policy, but, based on his latest video offering for “Candid,” I wouldn’t count Jordan Ward as a member of “they.”

On the woozy, inviting effort, the St. Louis Native bemoans getting left in the rearview by his (now former) lady, putting the blame on honesty with bars like “Don’t ask me if you don’t really want these answers,” packaged by his unique, whirring delivery. Taking the already-impressive effort to another level, video director Corentin Leroux utilizes hazy lighting and warm colors to create a dream-like environment where Ward wrestles with the memories of his girl, and as a result, this one is sure to impress.

That said, as of yet, “Candid” is not attached to any larger project, but considering the strength of the record and the attention it’s received, I wouldn’t be surprised to see it on a tracklist down the line. Keep an eye out and in the meantime, watch the new visuals below!

Produced by kojo a.and Hollywood JB