VIDEOS

cbd – [brakence]

By Danny Adams // 21 Jan 2022

As time has continued to go on and more and more music has been released into the world, I have come to realize just how little boundaries there are for certain artists or genres, and those confines only apply if you let them get in the way. I think that’s why I fell so deeply in love with hyperpop about a year ago, because it seemed like none of these talents were abiding by any sort of rules or regulations but rather doing what they wanted how they wanted, and this has led to a flourishing and profound subgenre that only continues to grow in both popularity as well as innovation. Certain names in this category of music have definitely become nationally recognized, and while I am so grateful and excited that these musicians are bringing light to this impressive new style, I also know that for every recognized artist, there are thousands of other talents trying to make a name for themselves, and it’s my mission to learn about them and find out who truly deserves praise. Nonetheless, brakence is one of the more notable names in this subgenre thanks to his out-of-the-box mentality and precise attention to detail …

Party By Myself – [She Loves Boon] ft. [funeral]

By Danny Adams // 21 Jan 2022

For many artists, the music-making process might just be something simple and easy in order to deliver a song that others will enjoy, regardless of the lyrical content or time that went into bringing the record to life. For others, though, making a song is often a process that not only allows them to reveal some of their innermost feelings and thoughts, but also connect with their audience thanks to an impactful message or narrative. New York City’s very own She Loves Boon is an up-and-coming talent who describes his sound as “emotional trap”, a style that is definitely prevalent when listening through his discography, but it’s definitely also a sound that is new and innovative, two adjectives that get me to tune in to something new immediately, even if I have no idea what to expect. Boon is an artist that I’ve become familiar with over the last few months, but he’s also someone I know I need to pay a lot more attention to, and every song I listen to from his is another example as to why I need to wake up more and more. Most recently, the talented rising star debuted his latest release “Party By …

Trench Thoughts – [Persistence]

By Jaxon Brown // 21 Jan 2022

Hailing from one of the modern-era hip-hop breeding grounds in Toronto, Ontario, Persistence has continued to display his growth independently as his exposure gains numbers and consistency with every release. His latest track “Trench Thoughts” is no exception, and on December 29 he released an accompanying visual shot by Frame Giants, which has already racked up 143K views. The track paints pictures of his views on reality, emphasizing ideas of what it’s like to come from where he’s from and what’s been necessary to make it to where he’s at now. Themes of pain and sacrifice reign prevalent, as his dreary, ominous voice perfectly slides over a key-heavy instrumental. “I went to Paris couldn’t play the Euro league, they couldn’t pay what I was making in the streets.” The visual shot by Frame Giants is a meticulous project, with several professional, cinematic features that make it stand out among competition. It captures Persistence flashing jewelry and posted in front of beautiful whips, with incorporated cutaways of creative framing and transitions that add even more splash. His work is already doing numbers, with all of his videos reaching over 100k views and his most popular “Launch Pad” with over a million. …

Can’t Make This Shit Up – [Shaudy Kash]

By Jack Gregory // 21 Jan 2022

I just cannot get enough of Shaudy Kash’s music lately, maybe because of where I am in life, unsure of my next direction and pensive over which route is best to choose, or maybe it is the large quantity of Detroit music I have been inundating myself with for well over a year now, but whatever it is, I am certain that Shaudy Kash is perhaps the brightest diamond in the rough in his talent-flush city. His maturity speaks volumes calmly and the large quantity of music he has already released and continued to do not only follows suit with his successful musical peers in the Motor City, but also to his personal dedication to his craft as an artist, a title I don’t give him lightly. He is in our pages today with his latest visual release, the title track to his recent EP, “Can’t Make This Shit Up” which was brought to life by the hands of Big4Boogie who works often with Kash and has amplified his reach greatly with his visuals that capture his laid-back pragmatism well. I am sure that Shaudy Kash has a surplus of music for us in 2022 and I can’t wait to …

WASTED – [T$AN]

By Jack Gregory // 21 Jan 2022

Philadelphia, PA rapper T$AN is looking to launch himself into the mainstream in 2022 after having proved himself with a prolific run through the underground scene over the past year or two since his Farewell EP introduced us to the charismatic young artist. His debut captivated many in the Philly area and beyond as many people quickly compared his sound and energy to Lil Uzi Vert’s, which is quite the rare comparison as many would be hesitant to throw a young artist such high praise, but in the case of T$AN these high marks always felt deserved. After taking a brief hiatus of dropping music through the pandemic, T$AN is back in full force after having taken time off to fully master his sound and incorporate new sonic wrinkles and types of production into his repertoire, most recently with his new visual for “WASTED” that serves to kick off an upcoming run of visuals into his forthcoming EP Till The Death of Me which is set to release later this spring. “Wasted” was brought to life by CASEUNO Films whose direction matches the energy of the song perfectly, showing T$AN as the life of the party, creating scenes that show the …

Mink Bars – [Jimmy Bolt]

By Danny Adams // 20 Jan 2022

The music industry is something that will never fail to amaze or impress me, and that just seems like a given that will never go away. Unless you’re truly tapped in with a ton of different people or have your hand on the pulse of different music scenes around the country, some massive names and even more talented artists can somehow slide under your radar, and that’s something I try my best to not let happen. It just seems like if an artist isn’t from Los Angles, Atlanta, or New York, it takes a bit of extra effort to learn about new up-and-comers from other regions and states, but if you are completely dedicated to the industry, these names will never go unnoticed. Houston is a city that seems to be on the fence of either being known as a massive hip-hop hub or just another city with a few huge superstars, but after experiencing music from some of the promising rising talents in H-town, I have no doubt in my mind that it is tipping towards the former statement rather than the latter. Jimmy Bolt is a name that I luckily can’t get out of my head when this …

Better Float – [Highway] & [Xjay]

By Danny Adams // 20 Jan 2022

The pacific northwest region of the country might not necessarily be commonly known as a place that breeds talented hip-hop artists, but if you give any city in the world enough of a chance, you’re bound to find musicians who are seriously skilled and deserve as much attention as other celebrated cities are used to receiving. A few years ago, Seattle’s Lil Mosey took the scene by storm with his bubbly, easygoing personality and beyond catchy songs. Even though his buzz may have calmed down a bit since, Portland’s Yeat was undeniably one of the biggest success stories over the past year or two, and he is only continuing to rise up the ranks of the industry. Although these are just two names out of countless artists, one person who I have had on my radar for a handful of months is Highway, another Seattle bred emcee who is trying to make a case as to why he deserves a spot at the table, and after a few unignorable moves throughout his young career already including work with producers like Jetsonmade, Nick Mira, and many more, and this is only the beginning of what is sure to be an eye-opening …

it’s a monday – [Yung Kayo]

By Danny Adams // 19 Jan 2022

It seems that as artists rise in fame, success, and popularity, there are a few different routes they can take. They may focus all of their efforts on their music, work on their music while also attempting to embark on other business endeavors in other industries, or give up their time in the studio in order to build an empire of their own, and no matter what path they may pursue, it’s usually very inspiring. Young Thug is a bit of an anomaly because he seems to be a superstar who pursued the middle path that I previously spoke of, but considering he is as massively successful and dominant in both music and business, it appears as if everything he touches turns to gold. After starting YSL records, which is an imprint of his mother label 300 Entertainment, he has brought attention to some of the industry’s biggest stars including Gunna, Lil Keed, Lil Baby (who is no longer signed to the imprint), and more, with each emcee bringing something different yet equally appealing to the table. A couple of years ago, DMV-based talent Yung Kayo signed to YSL, and ever since, I have yet to be let down by …

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