Scoreboard – [Kembe X]

By Jarred Howard // 12 Nov 2019

Kembe X continues his strong 2019 return to music with a brand new video for his single “Scoreboard.” This track is the latest to receive a set of visuals from his album ‘I Was Depressed Until I Made This’ that dropped back in late October. One thing that stood out for me on Kembe’s 13-track album is the range of his song making ability. After you watch this video for “Scoreboard” listen to records like “Killscope” and “Spotlight.” None of those songs sound remotely the same but Kembe’s able to keep the same narrative throughout the album. The Chicago veteran is able to illustrate the different ways he maneuvers through struggling with mental awareness. By doing this he also shows how it reshapes his perception of the world around him. Psycho Films and Kembe were able to create a great video for this record and the lighting and colors for the video were very hypnotic in a lot of scenes and transitions. Watch Kembe X’s video for “Scoreboard” after the break below.


By Jack Gregory // 12 Nov 2019

I have often talked about my love for the Oakland rap scene and recently even recently covered one of the best projects to come out of the city this year with WADE08’s BLAP but my other clear choice for best mixtape of 2019 from the Bay Area was BOSSLIFE BIG SPENCE’s wildly entertaining and charismatic debut release titled BOSSLIFE SUMMER: The Life Chose Me. Recently Big Spence just unveiled his a new video for his track “Uncle Harold,” that shows every ounce of Spence’s natural talent, as well as his overflowing confidence that makes him so exciting to listen to. Produced by the duo of the wildly talented Drew Banga and Julia Lewis, Spence easily slid over their bouncy and sanguine instrumental and went to work from the first drop. As usual, he came with his distinctly Oakland flow and personal brand of bravado that is undeniable. BOSSLIFE BIG SPENCE is next up out of Oakland and that is not even up for debate at this point, and I would strongly suggest familiarizing yourself with him before he becomes a household name.

Dirty – [AQVOL]

By Jack Gregory // 11 Nov 2019

Broward County artist AQVOL is a rare type of talent. He has rapidly etched his name onto the radars of many with his delicate vocals that are nothing short of infectious and after only a handful of releases he already has developed a distinct connection with his fanbase that has resulted in his new supporters commenting things like “I hope I get to meet you someday,” and “Smoking a blunt for you right now homie,” in celebration of AQVOL responding to his comment. That level of adoration and fandom is an incredibly rare achievement for such a relatively unknown artist, and I might find this unbelievable if I hadn’t heard his music for myself. “Dirty” exhibits the rare talent that AQVOL possesses that makes it possible to unlock such a rabid cult-following at his level of popularity and his lyrics are relatable in a way that is not overwhelmingly conversational but yet deeply personal. His vocals are gentle and have a particular tenderness that effortlessly endears him to his listeners who feel like he is singing directly to them. His falsetto is goosebump-inducing and I truly cannot wait to hear more from AQVOL soon. I am very, very excited to …

How I’m Feelin’ – [No Savage]

By Jack Gregory // 11 Nov 2019

The DMV region has seen a heaping helping of rappers blow up over the years but recently it has seemed like this area’s ground is more fertile than ever as far as the number of artists that are poised to take the next step. One of the main talents that I have been watching for some time now is No Savage, an artist that is embraced by the streets completely but still makes emotional music that transcends time and tells his story, and consequently the stories of so many others in his community. His latest video for his track “How I’m Feelin’” is some of his most complete and best work so far and he continues to get better and better with each release. Savage uses a slight autotuned effect on his voice that only enhances his already enticing vocals and his melodic flow falls perfectly over the head-knocking instrumental. I am very excited to continue watching No Savage develop and I have no doubts he has a blindingly bright future.


By Chuck Ramos // 8 Nov 2019

Those unfamiliar with the exhilarating and continuously dynamic ability and talent of the San Antonio based collective FRITOGANG are in for a treat. With a new project and festival performance under their belt, the nine-man collective is building seismic steam that is becoming increasingly difficult to ignore. Their latest offering, a visual for their project-cut “ROTATION,” is another towering example of their DIY ability and chemistry as artists and performers. FRITOGANG’s new video, for those unfamiliar with the pre-established aesthetic of the clique, captures a house party in true vintage fashion. Seen laughing, lounging, rapping, singing, drinking and chilling, the dynamic group of artists welcomes viewers into their VHS-styled world. Bringing to life the laid-back production and even more relaxed delivery of each member’s verse, FRITOGANG does an excellent job of destroying the barrier that separates artists and fans. Welcoming viewers, new and old, into this world is not only admirable but strategic as this group continues to grow a fanbase while establishing their ever-evolving ability to create as a collective. There is no better time to get put onto a captivating artist or group of artists in this case, then in the early stages of their career, so get …

Follow God – [Kanye West]

By Mike del Ro // 8 Nov 2019

In the wake of his 9th solo album ‘Jesus Is King’, Kanye West has remained relatively quiet save for his regularly programmed Sunday Service performances and the album’s merch releases. It’s become rarer for Kanye to release music videos at this stage in his career (2018’s ‘Ye’ didn’t have any videos), and when he has, it seems he’s always attempting to shift the very form of the music video itself. The most noticeable thing about the music video for “Follow God”, the second track and a fan favorite off of ’Jesus Is King’, is its utter simplicity. Following Kanye and his father Ray West as they journey through the snow-covered acres of Kanye’s Wyoming ranch, the video focusses on just the two of them. There’s no frills or effects and barely any cuts. A viewer is only left to focus on the video’s intro (an anecdote about a father leading the way for his children as they walked through the snow for the first time) and the text that appears at the end of the video: “My dad came to visit me at one of our ranches in Cody, Wyoming. He talked about his love for fishing, and how he …

Sunset Blvd – [Lavi$h]

By Brodie Harvey // 7 Nov 2019

It really is never too late in the year for a summery bop that gets people hopping out of their seats and channeling as much positive energy as possible. Toronto artist Lavi$h released a Carribean influenced R&B track earlier this year and just followed up with some impressive visuals that bring his single “Sunset Blvd” to life. What really make the video fit the track perfectly is the fact Lavi$h left Toronto’s cold to film the video in LA and encapsulate the feeling of the West Coast in his tropical song. The video transitions flawlessly from cinematic shots on the beach and in the hills, to LA’s infamous nightlife scene that fit as a perfect ending to the video. Don’t be surprised if you start hearing the name Lavi$h more frequently by the time next summer rolls around. Watch the video for “Sunset Blvd” below!

Ya Hear Me? – [Jelani Imani] ft. [DavidTheTragic]

By Jack Gregory // 6 Nov 2019

If you aren’t aware of the creative renaissance taking place in Atlanta right now, chances are you are living under a rock. Just this week Kenny Mason, who has rapidly become one of the most hyped rappers in recent memory, unveiled his debut visual for his track “Hit” that immediately took off, earning co-signs from nearly every reputable hip-hop publication and pundit and this indirectly shined a light onto the countless other young Atlantans making an impact that may not be as well known yet, but is equally as potent. Artists like Wiley from Atlanta, Grip, Nicole Sakura, Grandma, and Hanzo also make up this talent-laden scene, but two of my absolute favorites out of “Altlanta,” as it has been dubbed, are Jelani Imani and DavidTheTragic. Recently these two teamed up for a brand new visual for their collaborative track “Ya Hear Me?” Jelani turned heads just months ago with the release of his critically acclaimed and locally beloved project The Shell that helped positioned him at the forefront of the city, and David also cemented himself into the underground consciousness with his memorable Fit In project that released this summer, and both of these tapes are very much worth the listen as well. …



i don't care at all - [bbno$]

Alright we don't have to play around here, its understood bbno$ moves different than a lot of these rappers out right now. 2019 has been an incredibly busy year for the Vancouver based artist, dropping his sophomore album Recess earlier this year and following with a run of hit singles, one that just so happened to crush…

4Tounce - [Johnny Utah]

It's true when they say that you're only one song away, at all times. At the very end of last year, I covered a song called "Crazy For Your Love" from an artist named Johnny Utah. He was compelling, his sound was lively, and quite clearly, he had the personality to turn heads. Now, less…

Before I Knew It - [King Khali]

Atlanta-born/Texas-based rapper King Khali has just released a deeply personal new project entitled ‘Before I Knew It’. A chronicle of Khali’s life experiences moving to Texas and encounters with felony charges in his past, ‘Before I Knew It’ illustrates a rare example of a new voice tapping solely into his own reality to construct a…