POSTS BY: JARRED HOWARD

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27, 84 – [Andy Polk]

By Jarred Howard // 18 Oct 2019

One of the more interesting listens I’ve had this year was Andy Polk’s new project ‘27, 84’. As a lover of a vast variety of different music genres and sounds typically I wouldn’t be too much of a fan of Polk’s soundscape. Genre-bending and alternative electronic pop sounds and acts such as this I normally have to take a couple of listens to become a fan. Maybe by 2020, I’ll fully be on the 100 Gecs bandwagons. Some of my favorite records on this album are “Twenty Three” and “I/Keep/getting/l0st” mainly because those two follow a pop sound that I’ve grown accustomed to over the years. I can see tracks like “Inmyheaditshardtosay_goodbye” taking off with the dance and EDM crowd especially if well-known DJ makes a reworked version to it. Overall the songwriting and production are really impressive and keeps the listener engaged on ‘27,84’. For his future releases, I’d like to see what approach Andy Polk takes in refining his sound even more. Stream Andy Polk’s new project ‘27, 84, and judge for yourself after the break.

Behind the Boards: IGot20OnMyBeat “Double D’s” Beat Deconstruction

By Jarred Howard // 15 Oct 2019

One of the many unsung heroes of the music industry is the producers. I decided to sit down with Charlotte, North Carolina’s own IGot20OnMyBeat — the producer of hit songs such as DaBaby’s “Walker Texas Ranger” — to talk about his origins and most recent rise with DaBaby and Stunna4Vegas. Above, I got to see 20 conduct a Genius-style beat deconstruction of Stunna4Vegas’s hit song, “Double D’s.” Check out the video and the short Q&A that derived from our sit-down. – – – – – – – First of all, I appreciate that you had me over here. When did you start producing? I started about 20 years ago, back when my brother was working with Rico Wade from the Dungeon Family. I was pretty much just being a brother and supporting. After a while, though, I started to take it seriously with my friend Joseph Fields, going to the crib after school and making beats on Fruity Loops. From there, I just stuck with it. So what were you listening to back then? Who inspired you coming up? Oh, man. I was listening to Timbaland, Missy Elliott, a lot of Ginuwine. Also, since Rico Wade was in my ear …

Premiere: Better Than I Look – [Franky Hill]

By Jarred Howard // 14 Oct 2019

Franky Hill returns to the Lyrical Lemonade pages as we premiere his new single “Better Than I Look.” This track is the first audio release from the New Jersey emcee since the release of his breakthrough project ‘USER’ that dropped in November of last year. Recently Hill has been on the road with buzzing Brooklyn rapper Kota The Friend for some tour days. The Kam DeLa produced single is a bouncy and breezy upbeat tune that will certainly have you humming along. The back vocals really compliment and bring Franky’s rapping to life. There’s no shortage of clever wordplay on any Franky Hill records and “Better Than I Look” follows suit with this trend as well. If you have some time to spare you can catch Franky performing with Myke Bogan in NYC tonight! Stream Franky Hill’s newest offering “Better Than I Look” below after the break.

Arrested – [JUSTEND]

By Jarred Howard // 14 Oct 2019

It’s been so much great music that’s dropped in October it’s been kind of hard to keep up with everything. Justend released one of my favorite songs of the month so far with his new single “Arrested.” This is the New York native’s 3rd release of the year and it seems like he just improves with each one. The first single I heard from Justend was “Everythang” which dropped back in April of last year. From then until now it’s refreshing to see an artist taking the slow single route and gauging his progress off of that besides just dropping two projects a year. This gives the listeners time to actually sit with the music and track how much an artist is improving with their craft. Now that he has a handful of tracks that’s come out this year and last year I look forward to seeing a full-length project from Justend in 2020. Stream New York crooner Justend’s new single “Arrested” below.

Go Ghost – [Karlaaa]

By Jarred Howard // 14 Oct 2019

You all can thank the YouTube algorithm for me stumbling across Karlaaa’s infections new single entitled “Go Ghost.” I can see Karlaaa potentially becoming a breakout act within the next couple of months if not then at some point in 2020. A couple of things ended up bring me to this conclusion. If you look through the comments on all of her YouTube videos and her Instagram videos her fan engagement is pretty impressive. The majority of the comments are fans providing Quotables from her singles which show they are really connecting with the music. The second variable is that Karlaaa is just pretty talented it’s as plain and simple as that. She’s already giving us a good balance of melodies with excellent and steady bars and a flow that can translate over to mainstream success. Watch Karlaaa’s visuals for “Go Ghost” for yourself below.

Bottom Bitch – [Doja Cat]

By Jarred Howard // 4 Oct 2019

Doja Cat samples Blink-182 with her new athematic single entitled “Bottom Bitch.” This is the kind of song I was looking for whenever I first heard Doja Cat’s single “So High” back in 2014. Yes, of course, everyone and I are familiar and love her viral hit “Mooo!” But “Bottom Bitch” shows the pop range of the young 23-year-old Los Angeles based rapper. This single and video fittingly pay homage to the late 90s and early 00s punk and skate scene with the Blink-182 “What’s My Age” sample. The visuals for “Bottom Bitch” highlight Doja and her all-girl skate posse wreaking havoc throughout the San Fernando Valley streets. Movies that depict the mid-90s suburbia are also a heavy theme throughout the video and certainly bring back the nostalgia of me watching films such as Not Another Teen Movie, Mid 90s, and American Pie. This record really gets me excited about how genreless Doja’s forthcoming sophomore LP Hot ‘Pink’ can be. Watch Doja Cat’s new movie for “Bottom Bitch” after the break.

Too Much – [SRNDR]

By Jarred Howard // 2 Oct 2019

Los Angeles based duo SRNDR made their debut with “Too Much”, a soul-infused, alternative ode to resiliency in love and partnership. The song was featured on two of Spotify’s Fresh Finds playlist, grabbing the attention of new listeners who awaited more from the band. SRNDR is back with an official video for the release, directed by VanDuncan Phillips. The camera work of this video is impressive alone and for film junkies like myself and serves as a bonus in enjoying these visuals. When digging for information on “Too Much” in an article on Elevator I came across that some of the musical influences included Nirvana, Tame Impala, and Lauryn Hill. You can see a direct link to those influences with the soul-infused psychedelic tones of the track combined with the lyrical content. With this being the only single they have on DPS’s I’m excited to see how SRNDR continues to improve on their sound. Watch the visuals for SRNDR’s brand new single “Too Much” below.

Brand New – [Impact RH]

By Jarred Howard // 2 Oct 2019

Ascending Las Vegas artist, Impact RH is back with another single entitled “Brand New. Calling on his platinum producing partner, CMPLX, and frequent collaborator, Big Homie Stone, Impact delivers at the end of the summer to give us what we’ve all been wanting in, “Brand New.” Relying on incredibly infectious crooning over bouncy and electric production, that it’s hard to take off repeat. If you’re a fan of the new wave of west coast rappers like Shoreline Mafia and SOB RBE then Impact RH’s “Brand New” should feel right at home in your playlist. Some might be familiar with Impact due to his regionally-acclaimed debut, “200 Miles Norf” that dropped 2017 which included the breakout single, “Boricua.” Hopefully with this track Impact can use this as a solid foundation to build on to close out 2019. Stream Impact RH’s new single “Brand New” after the break.

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