POSTS BY: JARRED HOWARD

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W2Leezy – [Justin Rarri]

By Jarred Howard // 21 Mar 2019

Justin Rarri is a name you’ll probably hear a lot more of moving forward, especially with how dope his song and video are for “W2Leezy.” I immediately ran this track back a couple of times the first time I listened to it. When took a look on his Instagram I saw him taking label meetings which kind of confirmed what I thought after listening to “W2Leezy.” That this kid will work his way into a deal sooner than later. He showcases an ability to make catchy anthems that will have listeners crooning their hearts out. With rappers like Roddy Ricch and Calboy taking off with their songs “Die Young” and “Envy Me”; “W2Leezy” just fits the viral hit mold that those other tracks possess. Now I mentioned that he was taking label meetings earlier it should be interesting on how Justin Rarri rides this situation out. Because he might be sitting on gold with “W2Leezy.” Watch Justin Rarri’s “W2Leezy” below.

Mopsticks – [Toosii]

By Jarred Howard // 18 Mar 2019

Toosii returns to the Lyrical Lemonade pages today bearing gifts with his infectious single and video for “Mopsticks.” It seems like every time I open Twitter or Instagram, I see his fans sharing a song or a snippet of a video from Toosii, reflecting the fact that the rising talent has been building his following the right way by engaging with his core fan base and of course dropping enticing music, as well. “Mopsticks” is my favorite track that was on his most recent album Who Dat, and following up its infectious energy, the video features Toosii working as a janitor while narrating a story about him being a ghostwriter for Lil Wayne. The other janitor doesn’t believe him, and Toosii takes offense and knocks him out, then proceeding to carry the other janitor off. As the video progresses, Toosii is seen taking the building over at night and wreaking havoc throughout the school with his crew, matching the energy of “Mopsticks” with a captivating visual. Watch the visuals for Toosii’s melodic anthem “Mopsticks” below:

Rockstar – [Lil Shock]

By Jarred Howard // 18 Mar 2019

It’s time we introduce you to Lil Shock as he makes his debut to the Lyrical Lemonade pages with his brand new anthem, “Rockstar.” I have to give a shout out to Fashionably Early because Kyle is actually the one who put me onto Shock in the first place. Since then, I’ve gotten to speak to the young rapper for a little bit and see what he has going on with his movement, and it turns out that Lil Shock only been making music for a couple of years now, studying different genres and eras of music to mold and refine his own sound. Some of his favorites are older rap, Lil Yachty, Rich The Kid, and Juice Wrld, who even gave Lil Shock an inspirational message to “never give up.” That said, ”Rockstar” is a hard-hitting single in which the Durham, North Carolina emcee explained to me that he wanted to make something that listeners could get hype to, but also have them feel some emotion — and looking at the ways in which this single is able to play both sides, Shock certainly achieved his goal. Stream Lil Shock’s emotional banger “Rockstar” below.

Thru The Dark – [Joei Razook]

By Jarred Howard // 12 Mar 2019

Joei Razook is a rapper from Cleveland, Ohio with an alternative rap sound, and his newest offering that you need to check out goes by the name of “Thru the Dark.” I first became familiar with Joei’s music a couple a months ago when his manager had sent some material through, and the first thing I noticed was that his sound truly feels like a blend of some of my favorite emo bands mixed with rapping. Most recently, my favorite artists that have mastered this sound are Juice Wrld and Lil Peep, but with Razook’s unique style, he has certainly taken my ear as the latest hot up-and-comer in this line of music. On “Thru The Dark,” Razook talks about shining a light through the dark, and if it’s bright enough, he’ll be there. This gives off the impression that whatever you’re going through, if you signal a light, Joei and his music will be sure to come through. It can occur fairly often that we get let down by people we think are there for us, so it feels great when you have people to give you that reassurance in your life. That said, this is definitely a solid release, so be sure …

Detonator – [SADFACETHUGGIN]

By Jarred Howard // 12 Mar 2019

Dallas, Texas emerging rapper SADFACETHUGGIN returns to drop his first single of the year with “Detonator.” This single was premiered on Zane Lowe’s radio broadcast this morning, and is meant to be the first track off of SADFACETHUGGIN’s forthcoming album SADFACE III, which is on the way. There is definitely a lane for this in rap today, as we see many young rappers implement melodic crooning in their raps over some hard hitting 808s. I personally don’t find anything wrong with that, so long as the music is good and doesn’t get too stale and repetitive. SADFACE has been able to cultivate a good core fan base with his previous two EP’s he’s dropped within the past 6 months. While still only being 18 years old, I’m going to be looking forward to seeing if SADFACTHUGGIN can put out some music that we can relate back to his story and to what’s going on in his life. I feel if we can get that on this next album he can solidify his spot and continue you to grow in this rap ecosystem, especially while blasting off with the energy of “Detonator”. Stream SADFACETHUGGIN’s new anthem “Detonator” below.

Undisputed – [Def Jam]

By Jarred Howard // 12 Mar 2019

Legendary record label Def Jam just dropped the highly-anticipated compilation album featuring all of their rising talent entitled Undisputed. I believe one of the hardest things to do as a label is to break a bunch of new artists you just brought on board, so with that said, I love the idea of a compilation project to showcase new talent, especially as a music lover who is always looking to discover emerging talent. In my opinion, the artists that stood above the rest on this album were Bernard Jabs, TJ Porter, YK Osiris, Dominic Lord, and Nimic Revenue. YK Osiris currently is shining the brightest out of this new crop of rappers as of late, with his infectious single “Worth It” taking the Billboard charts by storm. I expect to see a lot more of these compilation album roll out methods with other labels, both major and indie, as the year moves along, so props to Def Jam for executing this method of promotion remarkably well with Undisputed! You can stream the full album here:

Luv – [Ducey Gold]

By Jarred Howard // 11 Mar 2019

Ducey Gold is a student at Eastern Carolina University with a bright future in music, so do yourself a favor and check out his brand new single “Luv.” If we’re being completely honest with ourselves, love him or hate him, there is a significant hole missing in rap without Lil Uzi Vert dropping music. When you press play on Ducey Gold’s “Luv,” it gives me nostalgia from when I was first listening to Uzi’s Luv is Rage and Lil Uzi Vert Vs. The World projects, mainly because of the instrumental and Ducey’s flows and cadences. Ducey told me he went back and forth with himself by changing the hook so he could embody the mood he was feeling on the track, and we can accredit European beatsmith BLK with the vibrant futuristic production on this track. That said, this one is definitely a standout, so stream Ducey Gold’s new single, “Luv,” down below.

No Hook – [Kali]

By Jarred Howard // 11 Mar 2019

Kali is a rapper from southwestern Florida who has a debut single and dance challenge that’s out that may pop off soon entitled “No Hook.” We’re finally at a point where there are more women being heard and having a voice in rap, and in 2019, it looks like this year will only spawn more women rappers that derive from different styles and backgrounds. Even though Kali didn’t really start taking music seriously until the end of 2018, “No Hook” shows the potential that lies within her. It’s crazy because I can actually see this track blowing up thanks to virality with its challenge on platforms such as Tik Tok, Thriller, or Musically. The “No Hook” visuals are directed by fellow Floridian Josh Hall who captures Kali taking in the state fair with her girl posse. Watch the video for Kali’s for “No Hook” below.

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