Lil Tecca is without a doubt one of the most prolific Lyrical Lemonade-affiliated artists that we have ever worked with, and today, he is back with his latest Cole Bennett directed visual for “Money On Me”. We shot this music video about four or five weeks ago in a northwestern suburb of Chicago, and it just has that feeling of a classic Lyrical Lemonade x Tecca video. There are some references to some past visuals that we have shot for Tec featured here, one of them being that the girl in this video is the same one from the “Diva” visual by Laroi + Tecca. This was an extremely fun project to work on and it has been received well so far, as it’s currently averaging 100,000 views per hour since its release. Take some time out of your Friday to watch this brand new visual below!

Keshore has been in the underground music scene for quite a few years, yet he has somehow managed to evade my attention. I never intentionally dismissed him, he’s just a name a had heard of but don’t really know from where, and once the homie put me on, I couldn’t have been more grateful to find out everything I was missing out on. The song he sent me, alongside a few of his classic hits, is his latest release entitled “U Still Here”, and after tuning in, I can’t believe I’ve been sleeping on the LA-based artist for so long. Produced by ihatebigchase, the beat kind of slowly starts up and progressively gets faster, more intricate, and hits harder, although overall, it is a relatively simplistic, smooth, percussion-forward instrumental that Keshore absolutely destroys effortlessly. Almost halfway through the song’s runtime, Ke picks up mid-sentence to insult an unidentified hater, starting his flow out of nowhere but picking up the tempo with ease. At times, he uses a bit more conviction behind his delivery while other aggressive lines sound as if they should as well, yet he recites them with a very stern, straight face to show people he’s dead serious …

I love the underground music scene because once I find out about one artist, they almost always lead me to an entire world of new talents that I might’ve never found out about had I not known about the initial artist in the first place. It almost feels like a constantly growing tree, and the more branches I venture out into, the more unbelievable talent I discover, which I have turned into a mission of mine to put as many people on to these unbelievably skilled individuals as I can. Austin Skinner is definitely one of these artists, and while I was put onto him after his work with BIGBABYGUCCI and ITSOKTOCRY, I was fully engrossed in the sonic world he was creating. Not only that, but he has also introduced me to countless other artists he has worked with in the past as well which helps me continue branching out and diversifying my musical taste. While I don’t think Austin can do any wrong whatsoever, he continues his hot streak with his brand0new album DETACHED, and after I realized it released, I stopped everything I was doing and tuned in. When I saw him hyping it up for the …

The Kid LAROI is a star in every sense of the word, and that has been abundantly apparent for years, at this point. Despite his young age, he has overcome any odds that were placed in front of him, turning into one of the biggest names in music currently, and I couldn’t be happier for him. Just last night, he finally released the 3rd edition of his Fuck Love series entitled Over You, and while I have quite had a chance to give it a thorough listen, I was beyond happy with all of the singles thus far, and that’s not surprising to me at all. Luckily, in order to celebrate the project’s release, LAROI decided to team up with Polo G, Stunna Gambino, and director Steve Cannon to shoot a music video for their amazing song “Not Sober”, so I couldn’t help but share it with you all. LAROI makes this a family affair, bringing out the entire hood no matter where in the country he seems to be. Opening up, he and Stunna are joined by a massive hoard of fans and friends outside of a tall building. As the hook plays and LAROI sings about smoking and …

Joey Purp has been a mainstay in Chicago’s music scene for some years now and he’s one of my personal favorite rappers of the past decade. A few months ago I had Joey Purp come by the Lyrical Lemonade office for a new interview, and today we just dropped the final product. You will find Joey talking about several subjects such as his musical influences, how Savemoney formed, his upcoming music releases, Leather Corduroys, Knox Fortune, his discography, working with fellow Chicago native femdot, a collab project with KAMI, what he thinks is missing in Chicago’s music scene and much more. This was one of my favorite interviews that I have ever done, it was a great conversation and I hope that you think the same!

Grand Rapids legend and personal favorite Willie the Kid returns to Lyrical Lemonade with a classy jazz-rap selection titled “Chardonnay.” The song is off his new album Keep Watching the Fly, which contains eleven lavish tracks filled with Willie’s illustrious penmanship. While every track is noteworthy “Chardonnay” fittingly aligns with Kid’s entrepreneurial spirit; specifically his Motu Viget Spirits wine company. Moreover, the graceful piano production couldn’t be more fitting for the artist’s elegant delivery along with his affluent lyricism. This song in particular made me realize how much I need a Willie The Kid & Jay-Z collab, considering Hov and Willie share excellence in both rap and business lanes. Listen to “Chardonnay” below and be sure to check out all of Keep Watching the Fly via the platform of your preference.